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Blue Cross and Blue Shield of Florida Champions Health Care Education and Access for Florida's Hispanic Community
Date:12/10/2008

c Community. Spanish-speaking consumers will have the ability to view health and wellness information, U.S. health care system educational content, and community- related information. Users can also search for Spanish-speaking agents via the 'Find an Agent' link and Spanish-speaking physicians via the Spanish version of BCBSF's Online Provider Directory.

Additional resources that BCBSF provides include:

-- Community service outreach programs such as Vida Sana (http://www.vidasanaflorida.com).

-- Tools available in Spanish including MyBlueService, a member plan access tool.

-- A multilingual contact center to provide translation or interpretation services during enrollment.

-- 'The Power of the Human Voice' (http://www.thepowerofthehumanvoice.com) campaign, an initiative to engage Floridians in a dialogue about the state of health care, via the Spanish-version Web site.

-- Numerous philanthropic programs and community relationship-building efforts.

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.8 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.


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SOURCE Blue Cross and Blue Shield of Florida
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