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Blue Cross and Blue Shield of Florida Champions Health Care Education and Access for Florida's Hispanic Community
Date:12/10/2008

JACKSONVILLE, Fla., Dec. 10 /PRNewswire/ -- In an unprecedented effort to address the health care needs of Florida's large Hispanic community, BCBSF has developed numerous tools, services, and programs now available in Spanish, including a new state-of-the-art Spanish-language Web site. BCBSF's goal is to provide the resources necessary to offer an understanding of the U.S. health care system and the value of insurance in a culture-specific manner. In addition, the development of a culturally-competent health care system through internal and external initiatives is paramount to the company.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOA )

"We want to become a trusted partner of the Hispanic community, offering guidance, education and the appropriate health care products to serve their specific needs," said John Kaegi, group vice president of enterprise marketing. "As Florida's growing population continues to change, we are also committed to expanding cultural competencies system-wide to understand and address the varied perspectives and health needs of all communities."

By 2012, it is expected that Hispanics will represent nearly a quarter of Florida's population. More than 30 percent of today's Hispanic Floridians lack the health insurance that would give them access to the private health care delivery system. Besides affordability, one of the reasons often cited by Hispanics for not having health insurance is a poor understanding of how it works.

Launched Monday, Dec. 8, the new Web site www.FloridaSaludable.com will offer many unique educational and health care access features. The site, whose name translates to "Healthy Florida," is a culturally relevant Web site, designed especially for the needs and preferences of the Hispani
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SOURCE Blue Cross and Blue Shield of Florida
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