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Blue Cross and Blue Shield of Florida Awarded Prestigious J.D. Power and Associates Award for Second Year
Date:6/10/2008

JACKSONVILLE, Fla., June 10 /PRNewswire/ -- Blue Cross and Blue Shield of Florida, Inc., (BCBSF) was ranked "Highest Member Satisfaction Among Commercial Health Plans in Florida," for the second year in a row, according to the J.D. Power and Associates 2008 National Health Insurance Plan Study(SM).

(Logo: http://www.newscom.com/cgi-bin/prnh/20000427/BLUELOGOA )

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BCBSF received the highest numerical score in the region, 751 of a possible 1,000. The regional average score is 733. The study includes responses from more than 37,000 members across 17 regions in the United States about health plan members' overall experience with their health plans during 2007. The state of Florida was considered its own region. The study explores seven major factors driving member experience:

1. Coverage and benefits;

2. Provider choice;

3. Information and communication;

4. Approval process;

5. Claims processing;

6. Explanation of Benefits (EOB) statements; and

7. Customer service.

"Our successful shift to a retail oriented company is more important than ever given the increasingly competitive and changing market," said John Kaegi, chief marketing executive, BCBSF. "This designation illustrates our commitment as a customer-focused company while also providing us with information on how we can continue working to do a better job on behalf of our customers."

The J.D. Power and Associates study identifies coverage and benefits, provider choice and information and communication as the three most influential drivers of the member experience.

In an effort to better understand and deliver solutions for the needs of Floridians, BCBSF has recently introduced a program called The Power of the Human Voice to give members and non-members alike the opportunity to talk about their experiences with the health industry and offer ideas on how best to improve health care in Florida. For more information please see the Web site at http://www.thepowerofthehumanvoice.com , or call 1-877-693-5864.

About Blue Cross and Blue Shield of Florida

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.8 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at http://www.bcbsfl.com .

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.


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SOURCE Blue Cross and Blue Shield of Florida
Copyright©2008 PR Newswire.
All rights reserved

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