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Blue Cross and Blue Shield Companies To Host Fourth Annual National Walk@Lunch Day(R) on April 28, 2010
Date:3/5/2010

The Blue Cross and Blue Shield Association (BCBSA) created National Walk@Lunch Day to encourage Americans to increase their level of daily physical activity by simply incorporating a brisk walk into their daily lunch break at work.  Recognizing that most Americans' schedules are based around the workday, National Walk@Lunch Day is designed to fit into -- not compete with -- their daily schedules.  The hope is that National Walk@Lunch Day will prompt many participants to make lunchtime walks a regular habit.

Last year, the 39 independent Blue Cross and Blue Shield companies held walking events in all 50 states, the District of Columbia and Puerto Rico.  Tens of thousands of Blue employees, customers and community leaders took a half hour out of their workday to go for a walk.

"Blues Cross and Blue Shield companies are committed to offering programs like National Walk@Lunch Day that help improve the health and wellness of individuals across America," said Scott P. Serota, BCBSA president and CEO.  "At a time when there is a significant rise in childhood obesity, National Walk@Lunch Day provides an opportunity for our customers, employers and employees to set an example for our children by incorporating some exercise into their daily workday.  An increase in physical activity not only helps improve people's health today;
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SOURCE Blue Cross and Blue Shield Association
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