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Blue Cross Launches Statewide Healthy Eating Campaign to Double Number of Minnesotans Eating Fruits, Veggies
Date:11/6/2008

ol of Public Health. "Blue Cross' comprehensive approach is smart and their Every Helping Helps campaign will help connect the dots between what we eat and serious health problems."

The healthy eating work is part of Blue Cross' Prevention Minnesota initiative and is funded by settlement proceeds from Blue Cross' historic lawsuit against the tobacco companies. Healthy eating represents the third strategy for tackling the most preventable diseases and joins Blue Cross' other statewide prevention work in reducing tobacco use and increasing physical activity. For more information about Blue Cross' healthy eating work, visit Prevention Minnesota at http://www.bluecrossmn.com/preventionminnesota or http://www.everyhelpinghelps.com.

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota's first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A nonprofit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.9 million members in Minnesota and nationally through its health plans or plans administered by its affiliated companies. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to http://www.bluecrossmn.com to learn more about Blue Cross and Blue Shield of Minnesota.


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SOURCE Blue Cross and Blue Shield of Minnesota
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