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Blue Cross Launches Largest Selection of Individual Plans Available in Minnesota
Date:4/13/2009

New Consumer-Designed Health Plans Offer Broader Choice

EAGAN, Minn., April 13 /PRNewswire-USNewswire/ -- Blue Cross and Blue Shield of Minnesota (Blue Cross) today announced the largest array of individual health plan options available in the state for people looking to buy health insurance on their own. The new plans were designed with input from Minnesota consumers through a series of "design your own health plan" sessions, in which prospective individual buyers critiqued and ranked their favorite health plan features. The result is an entirely revamped line of Blue Cross individual health plans, with 38 different choices.

The expanded coverage options offer a variety of monthly premiums, deductible and network choices. Prices start at $60 a month and vary depending on the level of coverage and features purchased. All standard individual plans provide mental health benefits and most offer first-dollar coverage for preventive services (ranging from $200 to $300). Moreover, individual coverage from Blue Cross means access to some of the largest provider networks in Minnesota and nationwide through the BlueCard system.

Blue Cross has made all individual products available online, with Web-based application forms and electronic payment options - resulting in faster approval times and increased convenience for consumers.

Jamie Williams owns Minnesota Health Coverage, an independent health insurance agency in Minneapolis. His client base includes a number of self-employed people who make coverage selections based upon what health plans are offering in the individual market. Williams believes Blue Cross has made a departure from business as usual.

"Blue Cross has a lot more individual offerings now than at any other time I can recall," said Williams. "Health coverage is definitely not a 'one-size-fits-all' industry anymore, and Blue Cross gets that. There are some really in
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SOURCE Blue Cross and Blue Shield of Minnesota
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