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Blue Cross' Consumer-directed Health Plan - Options Blue - Members Not Sacrificing Health for the Sake of Saving Money
Date:3/31/2008

so have some concerns that members will not pursue recommended care if they are overly concerned about their out-of- pocket expenses," explained Dr. David W. Plocher, chief medial officer and senior vice president, business intelligence, informatics and pharmacy management at Blue Cross. "Our study suggests the opposite. Our research shows that our members are not shortchanging their preventive care. People are taking care of themselves and not waiting until there's a problem."

Blue Cross' Options Blue membership has grown more than 2,000 percent, from 13,000 to more than 280,000 members, during the past five years, and continues to grow. "As the market leader, Blue Cross wanted to learn more about how CDHPs are being used by our members. We believe this research is significant not only because of its size, but also because the study suggests a strong relationship between plan design and consumers' use of health care services. Consumer-directed plan designs can provide consumers with appropriate incentives to be thoughtful consumers of health care without impeding their access to the right levels of care," concluded Plocher.

Click here for a link to the study on bluecrossmn.com.

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota's first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A nonprofit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.9 million members in Minnesota and nationally through its health plans or plans administered by its affiliated companies. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to http://www.bluecrossmn.com to learn more abou
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SOURCE Blue Cross and Blue Shield of Minnesota
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