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Blue Cross Blue Shield of Michigan-owned DenteMax Acquired by Dental Network of America
Date:7/1/2009

rm those functions.

"DNoA is well positioned to help DenteMax find new growth opportunities while building on its core strengths of a strong dental network and commitment to quality service," said Rick V. Morrone, president and CEO of DenteMax, who will rejoin BCBSM as vice president of General Motors/Delphi control plan.

Bartlett said that the opportunity to work closely with another Blue plan was an added benefit to the sale:

"Blue Cross Blue Shield of Michigan and Health Care Service Corporation are both Blue Cross plans, have similar missions and operate dental subsidiaries. We believe this sale and business arrangement will allow the innovative programs that DenteMax has built to be incorporated into an organization that shares many similar approaches to health and dental coverage. This is an opportunity to do business with another organization whose mission, and focus on improving health and dental care, aligns with that of ours. The new arrangement will enable BCBSM to remain very focused on delivering quality dental products that our customers expect."

DenteMax was founded in Michigan in 1985 and was purchased by BCBSM in 2002 to operate as an independent subsidiary. DenteMax has been leasing a quality dental PPO network for more than 24 years and has established partnerships with dentists, employer groups and nearly 200 payers.

The purchase price was not publicly disclosed by the parties.

About Dental Network of America

Dental Network of America, LLC (DNoA) is a wholly owned subsidiary of Health Care Service Corporation (HCSC), a Mutual Legal Reserve company and an independent licensee of the Blue Cross and Blue Shield Association. HCSC is the largest customer-owned health insur
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SOURCE Blue Cross Blue Shield of Michigan
Copyright©2009 PR Newswire.
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