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Blue Cross Blue Shield of Michigan-owned DenteMax Acquired by Dental Network of America
Date:7/1/2009

much more competitive dental offering to Michigan consumers.

"Blue Cross Blue Shield of Michigan is continuing to aggressively improve its dental products," said Mark Bartlett, BCBSM executive vice president and CFO. "This strategic move will provide us with access over time to an expanded national dental network for our customers. At the same time, we will renew our emphasis on integrating dental and medical benefits -- something we can provide that many others can't. The sale and business arrangement will position our Blue Dental products to be of even greater value in the market."

The national network available to BCBSM dental customers will expand over time from 91,000 dental access points across the country to up to 133,000 access points. The business arrangement also gives BCBSM an opportunity to work with DNoA on innovative new products, helping it to be ahead of where the market is going. This will strengthen BCBSM's ability to take advantage of the relationship between good oral health and overall health. BCBSM offers a one-stop shopping solution by packaging together medical and dental benefits for its customers.

The business arrangement also is expected to generate savings in support services over time as costs are spread over the larger DNoA and BCBSM dental membership base.

Both companies will work toward a seamless ownership transition. There will be no disruption of coverage to Blue Dental or DenteMax customers or to dentists providing services. DenteMax headquarters will remain in Southfield, Mich. and operate under the DenteMax name.

All 84 DenteMax employees will retain employment as part of the sale. The majority will retain employment under the DNoA ownership; the balance will transfer to BCBSM. BCBSM employees providing customer service and claims processing support service at the DenteMax headquarters will relocate to BCBSM offices in Southfield to perfo
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SOURCE Blue Cross Blue Shield of Michigan
Copyright©2009 PR Newswire.
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