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Blue Cross Blue Shield of Michigan-owned DenteMax Acquired by Dental Network of America
Date:7/1/2009

Sale and Business Arrangement Will Give BCBSM Customers Expanded National Dental Network; Solidify BCBSM Position as Major Carrier in Dental Market

SOUTHFIELD, Mich., July 1 /PRNewswire/ -- Blue Cross Blue Shield of Michigan announced today that its DenteMax dental network leasing subsidiary has been acquired by Dental Network of America, LLC (DNoA), a strategic move that -- coupled with a business arrangement between BCBSM and DNoA -- will provide BCBSM with a more competitive dental product offering that will include a larger national dental network. The dental network growth will be matched with a renewed emphasis by BCBSM to integrate medical and dental benefits into a comprehensive approach that takes advantage of the relationship between oral health and overall health.

DenteMax provided the dental network to BCBSM, which it will continue to provide after the sale. BCBSM will continue to offer dental products and coverage.

DNoA is a subsidiary of Health Care Service Corporation, the largest customer-owned health insurer in the U.S., which operates Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas. DNoA has more than 20 years of leading expertise in the design and administration of dental programs and networks. Based in Oakbrook Terrace, Ill., DNoA provides comprehensive administrative support to more than 2.6 million members nationally.

Southfield, Mich.-based DenteMax was a wholly owned for profit subsidiary of Blue Cross Blue Shield of Michigan. DenteMax manages one of the largest national, seamless, credentialed dental PPO networks, which is leased by hundreds of insurance companies, third-party administrators and self-funded groups for use in their dental benefit plans.

The sale of DenteMax and business arrangement with DNoA does not impact BCBSM's ability to offer the Blue Dental product. In fact, it will help facilitate what will be a
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SOURCE Blue Cross Blue Shield of Michigan
Copyright©2009 PR Newswire.
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