Navigation Links
Blue Cross Blue Shield of Michigan Offers New Approach to Customer Group Wellness

Blues' 'Consultative Tailoring' Works Hand-in-Hand with Large Customer

Groups to Customize Wellness and Care Management Solutions for their

Workforces Consultative tailoring initially offered to customer groups with 1,000 or

more employees

DETROIT, Sept. 13 /PRNewswire/ -- Fast on the heels of great market success with employer wellness products such as Healthy Blue Living(SM) and Healthy Blue Incentives(SM), Blue Cross Blue Shield of Michigan is offering a brand new approach to help Michigan's largest employers and other large customer groups customize successful wellness and care management solutions for their workforces and dependent families.

The Blues' new approach to wellness and care management - called Consultative Tailoring -combines the Blues' vast care management capabilities and customer group-specific health data with Blues consultants who initially will work directly with the largest customer groups (with 1,000 or more members) to understand their goals, health risks and highest potential areas for health improvement.

The company will work jointly with large customer groups and their health care consulting firms to provide tailored solutions uniquely customized for their needs. The Blues' wellness solutions combine health information with a focused care management, disease management and employee wellness approach designed to improve customers' bottom lines by improving employee health and thereby reducing claims costs, reducing absenteeism and increasing productivity.

"We understand that each customer group is unique. Now, more than ever, customer groups are looking for strategies to help their members remain healthy or improve their health in a cost effective manner. Consultative Tailoring does just that," said Cindy Bjorkquist, director of wellness and care management consulting for the Blues.

As part of the Consultative Tailoring approach, the Blues start with a decision analytic model that reports the prevalence of chronic disease within the customer group's population. Once the goals of the customer group are identified for wellness and care management, a tailored solution is developed and delivered using the group's population data. Additionally, the Blues offer services throughout the consulting process - including program development, cultural change ideas, incentive modeling and implementation.

Earlier this year, BCBSM announced that Bjorkquist was joining the company to work jointly with the Blues sales team on the new effort to tailor solutions for large customer groups across the state. Prior to joining the Blues, Bjorkquist was involved in the planning and launching of health improvement activities, including health risk assessments, Web-based and in- person health coaching, intervention strategies and wellness incentive structures.

BCBSM also is working in conjunction with D.W. Edington, Ph.D., director of the University of Michigan Health Management Research Center, to establish methods to best create, implement and measure how customized wellness solutions can help large customer groups achieve their goals of controlling medical costs and improving productivity.

"Blue Cross Blue Shield of Michigan is taking the initiative to respond to customer needs by adding wellness strategies and resources to its already comprehensive medical care strategies and resources. In my opinion, Blue Cross Blue Shield of Michigan's approach is the future definition of the very best health plans - those that provide resources for the needs of the total workforce population," said Edington.

The Michigan Blues have announced several wellness initiatives over the past 12 months, including two wellness products, Blue Care Network's Healthy Blue Living and Blue Cross' Healthy Blue Incentives PPO, that are designed to reward employees who participate in wellness and care management activities.

"We are leveraging our innovative wellness products, our medical data and this new consultative tailoring approach to deliver comprehensive solutions to address our customers' concerns about health cost and employee productivity," said Kenneth Dallafior, senior vice president of group sales and corporate marketing for the Michigan Blues. "The Michigan Blues are the wellness leaders among the state's health plans, and we will continue to be into the future."

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.6 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred, Community Blue and Healthy Blue Incentives PPOs; Blue Care Network HMO; BCN Healthy Blue Living; Flexible Blue plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue products in the under-age-65 individual market. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association.

SOURCE Blue Cross Blue Shield of Michigan
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Memory problem? solve a crossword
2. FDA attacks American Red Cross for blood violations
3. Encephalitis Death Toll In U.P. Crosses 200 Mark.
4. Encephalitis Deaths Cross 220 in Uttar Pradesh
5. Flu-Drugs Are Causing Resistance Across The World
6. Condom Vending Machines To Be Installed Across Indian States
7. First Crossover Kidney Transplantation In Germany
8. Bird Flu Infection Of Chinese Girl Prompts Fear Of Spread Across Asia
9. Chicken pox Spreads Across Firozabad
10. The Cleveland Clinic Expands Its Services across the World via the Net
11. Blue Cross Signs Up 110,000 Minnesotans For Part D Medicare Plans
Post Your Comments:
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. ... from injury. Recently, he has implemented orthobiologic procedures as a method for treating ... one of the first doctors to perform the treatment. Orthobiologics are substances that ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article ... are unfamiliar with. The article goes on to state that individuals are now more ... these less common operations such as calf and cheek reduction. The Los Angeles area ...
(Date:6/24/2016)... ... ... in a crisis. Her son James, eight, was out of control. Prone to extreme mood ... something upset him, he couldn’t control his emotions,” remembers Marcy. “If there was a ... children and say he was going to kill them. If we were driving on ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, ... treatment. Dr. Cheng has extensive experience with all areas of orthodontics, including robotic ... osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It ...
(Date:6/24/2016)... , ... June 24, 2016 , ... People across the ... Genome magazine’s Code Talker Award, an essay contest in which patients and their families ... to be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Calif. , June 23, 2016 Any dentist ... many challenges of the current process. Many of them do ... of the technical difficulties and high laboratory costs involved. And ... to offer it at such a high cost that the ... it. Dr. Parsa Zadeh , founder of ...
(Date:6/23/2016)... -- Research and Markets has announced the addition ... - Forecast to 2022" report to their offering. ... to date financial data derived from varied research sources to ... potential impact on the market during the next five years, ... of sub markets, regional and country level analysis. The report ...
(Date:6/23/2016)... , June 23, 2016 , ... Thursday, July 7, 2016 , , , , LOCATION: , ... , , , , EXPERT PANELISTS:  , , , Frost ... Industry Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh ... The global pharmaceutical industry is witnessing an exceptional era. Several ...
Breaking Medicine Technology: