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Blue Cross Blue Shield of Michigan Offers New Approach to Customer Group Wellness
Date:9/13/2007

Blues' 'Consultative Tailoring' Works Hand-in-Hand with Large Customer

Groups to Customize Wellness and Care Management Solutions for their

Workforces Consultative tailoring initially offered to customer groups with 1,000 or

more employees

DETROIT, Sept. 13 /PRNewswire/ -- Fast on the heels of great market success with employer wellness products such as Healthy Blue Living(SM) and Healthy Blue Incentives(SM), Blue Cross Blue Shield of Michigan is offering a brand new approach to help Michigan's largest employers and other large customer groups customize successful wellness and care management solutions for their workforces and dependent families.

The Blues' new approach to wellness and care management - called Consultative Tailoring -combines the Blues' vast care management capabilities and customer group-specific health data with Blues consultants who initially will work directly with the largest customer groups (with 1,000 or more members) to understand their goals, health risks and highest potential areas for health improvement.

The company will work jointly with large customer groups and their health care consulting firms to provide tailored solutions uniquely customized for their needs. The Blues' wellness solutions combine health information with a focused care management, disease management and employee wellness approach designed to improve customers' bottom lines by improving employee health and thereby reducing claims costs, reducing absenteeism and increasing productivity.

"We understand that each customer group is unique. Now, more than ever, customer groups are looking for strategies to help their members remain healthy or improve their health in a cost effective manner. Consultative Tailoring does just that," said Cindy Bjorkquist, director of wellness and care management consulting for the Blues.

As part of the Consultative Tailoring approach
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SOURCE Blue Cross Blue Shield of Michigan
Copyright©2007 PR Newswire.
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