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Blue Cross And Blue Shield Association Survey Shows Consumer Driven Health Plan Enrollees Are Taking More Control of Their Healthcare
Date:9/28/2007

vey collected information from 3,000 consumers enrolled in Blue Cross and Blue Shield CDHPs, non-Blue CDHPs and non-CDHP health plans to gain insight on consumer characteristics, consumer engagement and consumer satisfaction.

Blue Cross and Blue Shield companies have at least 3.1 million CDHP enrollees and at least 1.7 million members with HSA eligible products, according to research published by Atlantic Information Services.

The BCBSA survey found that HSA-eligible enrollees represent all age segments, with demand also coming from broad income and education levels of the population. In addition, those consumers enrolled or eligible for a HSA reported that they are not forgoing care at a higher rate than consumers that receive traditional healthcare coverage.

Responding to the growing interest in CDHP products, BCBSA opened the Blue Healthcare Bank SM in early 2007. The bank provides healthcare-related banking for individuals with HSAs, flexible spending accounts and health reimbursement arrangements (http://www.bcbs.com/innovations/healthcare/). In addition, Blue Cross and Blue Shield companies across the country are offering members personal health records to help them better track and manage their care.

"These innovative offerings demonstrate Blue Cross and Blue Shield companies' commitment to improving the quality, safety and efficiency of healthcare," commented Vachon. "We continuously are finding ways to promote greater healthcare quality and cost transparency and are pioneering programs to encourage consumers to adopt healthy lifestyles."

To view Jennifer Vachon's presentation, CDHPs: Consumer Perspectives to the Consumer Driven Healthcare Summit, visit http://www.bcbs.com/news/bluetvradio/consumerdriven2007/.

The Blue Cross and Blue Shield Association is a national fe
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SOURCE Blue Cross and Blue Shield Association
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