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Bling Makes Your Brain Sing
Date:12/24/2008

tually forgot.

Is this a uniquely human ability? Serences said that isn't clear, although he wouldn't be surprised if other animals have the same skills. "Monkeys would probably have the same thing, and I wouldn't be surprised if a dog did, too," he said.

Plenty of factors go into decisions about things that we think are rewarding, of course, and the instant judgments of our brains may play just one part in a wider picture. For example, Serences said, our choices about eating ice cream or vegetables may depend on things like whether we're on a diet.

But the findings suggest that there may be an ingrained bias in the human brain, he said. "Right from the start, you might be predisposed to the ice cream, because your brain is more predisposed to it than the vegetables."

More information

Learn about neuroeconomics, the study of how our brains make decisions, at Cal Tech.



SOURCES: John Serences, Ph.D., assistant professor, University of California, San Diego; Dec. 26, 2008, Neuron


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