Blackbaud to Deliver National CRM Database and Bilingual Website for The Kidney Foundation ...(anada reach its national CRM and event m...),Health

Date:1/9/2009

anada reach its national CRM and event marketing goals," said Shaw Drummond, Blackbaud's vice president of Internet solutions. "Through a bilingual national website, The Foundation will be able to tailor its communications with constituents based on their preferences and location, and better serve its mission of increasing public awareness about kidney health and organ donation."

In order to accommodate the Foundation's requirement for bilingual pledge-based fundraising events, as well as the need for an integrated online-offline fundraising strategy, Blackbaud developed a customized solution including:

• The Raiser's Edge® - for constituent relationship and fundraising management
• Blackbaud® NetCommunity™ - for website and online community management
• Friends Asking Friends® - event tools to support viral marketing events

About The Kidney Foundation of Canada
The Kidney Foundation of Canada is the national volunteer organization committed to reducing the burden of kidney disease through funding and stimulating innovative research; providing education and support; promoting access to high quality healthcare, and increasing public awareness and commitment to advancing kidney health and organ donation. For more information, visit

Source: PRWeb Copyright©2009 Vocus, Inc. All rights reserved

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