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Blackbaud to Deliver National CRM Database and Bilingual Website for The Kidney Foundation of Canada
Date:1/9/2009

Blackbaud, Inc. today announced that it will develop a custom solution for The Kidney Foundation of Canada that will create a unified national CRM and web presence.

Charleston, S.C. (Vocus) January 9, 2009 -- Blackbaud, Inc. (Nasdaq: BLKB) today announced that it will develop a custom solution for The Kidney Foundation of Canada that will create a unified national CRM and web presence.

"We selected the Blackbaud solution to support bilingual peer-based online fundraising events for all of our branches," said Paul Shay, The Foundation's national executive director. "Additionally, the tight integration will support
consistent branding and reporting nationwide."

The Kidney Foundation of Canada is dedicated to promoting kidney health through funding research, providing education and support, raising awareness, and promoting access to quality healthcare. The Foundation is comprised of 11 provincial branches, each operating its own fundraising events and autonomous websites, which resulted in inconsistent branding across branch sites. The Foundation needed to implement a new national solution, in part, to support an upcoming capital campaign.

In 2008, the Foundation started moving towards coordinating its CRM on a national level and is in the process of implementing a national Raiser's Edge database. The Foundation recently expanded its partnership with Blackbaud to create a unified national web presence with revamped branding and syndicated national content, while allowing individual branches to post localized content.

"We are excited to extend the Blackbaud NetCommunity platform, incorporating the Friends Asking Friends event marketing tools to help The National Kidney Foundation of Canada reach its national CRM and event marketing goals," said Shaw Drummond, Blackbaud's vice president of Internet solutions. "Through a bilingual national website, The Foundation will be able to tailor its communications with constituents based on their preferences and location, and better serve its mission of increasing public awareness about kidney health and organ donation."

In order to accommodate the Foundation's requirement for bilingual pledge-based fundraising events, as well as the need for an integrated online-offline fundraising strategy, Blackbaud developed a customized solution including:


About The Kidney Foundation of Canada
The Kidney Foundation of Canada is the national volunteer organization committed to reducing the burden of kidney disease through funding and stimulating innovative research; providing education and support; promoting access to high quality healthcare, and increasing public awareness and commitment to advancing kidney health and organ donation. For more information, visit www.kidney.ca.

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations -- including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation -- use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit www.blackbaud.com.

Media Contacts:

Melanie Mathos
Blackbaud, Inc.
melanie.mathos @ blackbaud.com
843.216.6200 x3307

Irene Aguzzi
The Kidney Foundation of Canada
irene @ kidney.ca
514.369.4806 x227

Source: Blackbaud

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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Read the full story at http://www.prweb.com/releases/Blackbaud/KidneyFoundation/prweb1844454.htm


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