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Blackbaud to Deliver National CRM Database and Bilingual Website for The Kidney Foundation of Canada
Date:1/9/2009

Blackbaud, Inc. today announced that it will develop a custom solution for The Kidney Foundation of Canada that will create a unified national CRM and web presence.

Charleston, S.C. (Vocus) January 9, 2009 -- Blackbaud, Inc. (Nasdaq: BLKB) today announced that it will develop a custom solution for The Kidney Foundation of Canada that will create a unified national CRM and web presence.

"We selected the Blackbaud solution to support bilingual peer-based online fundraising events for all of our branches," said Paul Shay, The Foundation's national executive director. "Additionally, the tight integration will support
consistent branding and reporting nationwide."

The Kidney Foundation of Canada is dedicated to promoting kidney health through funding research, providing education and support, raising awareness, and promoting access to quality healthcare. The Foundation is comprised of 11 provincial branches, each operating its own fundraising events and autonomous websites, which resulted in inconsistent branding across branch sites. The Foundation needed to implement a new national solution, in part, to support an upcoming capital campaign.

In 2008, the Foundation started moving towards coordinating its CRM on a national level and is in the process of implementing a national Raiser's Edge database. The Foundation recently expanded its partnership with Blackbaud to create a unified national web presence with revamped branding and syndicated national content, while allowing individual branches to post localized content.

"We are excited to extend the Blackbaud NetCommunity platform, incorporating the Friends Asking Friends event marketing tools to help The National Kidney Foundation of C
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Source: PRWeb
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