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BioTech Medical LLC Launches Leading Edge 'Powered by SDC' Disinfectant Products
Date:2/12/2009

SpectraSan24 Developed for Institutional and Commercial Markets; Cruise Control Targeted to Cruise Lines

SAN DIEGO, Feb. 12 /PRNewswire-FirstCall/ -- PURE Bioscience (Nasdaq: PURE), a leader in nontoxic solutions for global health challenges, today announced an agreement with BioTech Medical LLC for distribution of PURE's silver dihydrogen citrate SDC-based disinfectant under the name SpectraSan24(TM). The agreement also grants BioTech Medical rights to market PURE's Cruise Control(R) product to the cruise line industry.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090212/LA70044)

(Logo: http://www.newscom.com/cgi-bin/prnh/20060119/LATH060LOGO)

Andrea L. Goren, Executive Director of BioTech Medical LLC, stated, "We are significantly expanding our Specialty Chemical Group to capitalize on the opportunity to introduce these leading-edge disinfectants to several diverse markets. We have established a dedicated marketing program to promote SpectraSan24, its competitive benefits and the impact it will have on health outcomes in a variety of settings. Our marketing efforts focus on military and government agencies, school systems, the restoration and remediation industry and, of course, healthcare providers and institutions. We also intend to market SpectraSan24 through our international channels to similar markets worldwide.

"Existing business relationships with key industry leaders allowed us to quickly commence an on-board trial of Cruise Control with a large cruise line. Although the evaluation process can be lengthy, we expect that the product could be adopted into routine use before the start of the summer holida
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SOURCE PURE Bioscience
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