Navigation Links
BioInformatics, LLC New Report - New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos
Date:9/10/2009

ARLINGTON, Va., Sept. 10 /PRNewswire/ -- BioInformatics, LLC (http://www.gene2drug.com), the premier research and advisory firm serving the life science market, announces the pending release of its newest report, New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos. In this study, nearly 1,300 scientists were surveyed for their opinions on marketing videos produced by life science suppliers to find out how videos are discovered, used and shared, and to understand impact on brand awareness and purchasing behavior.

The report is scheduled to release September 20, and is available at pre-release pricing until September 30, 2009.

Life science companies are investing large dollar amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand or a product, but suppliers need to understand what components of a marketing video will inspire a scientists do more than watch. New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos asks questions that enable the life science supplier to measure the results of a marketing video campaign. This report reveals how scientists learn about online videos and how frequently they watch. It assesses likelihood of forwarding videos, preferences for length and content, and correlates viewing with recommending/purchasing behavior. To provide specific understanding of what makes a video effective -- and memorable, 16 life science videos, produced by the following companies, were rated in 13 areas by the respondents:

Affymetrix (NasdaqGS: AFFX)

Agilent Technologies (NYSE: A)

Applied Biosystems (Life Technologies) (Nasdaq: LIFE)

Bio-Rad (NYSE: BIO)

BioTek

BioTrove

Eppendorf

Helicos (NasdaqGM: HLCS)

Invitrogen (Life Technologies) (Nasdaq: LIFE)

NanoDrop

Roche Applied Science

Tecan (XETRA: TEN.DE)

Thermo Fisher Scientific (NYSE: TMO)

Waters (NYSE: WAT)

With almost universal access of broadband technologies in the lab and the growing sophistication of multimedia advertising formats on the Web, life science suppliers have become increasingly interested in online video opportunities to promote their products and companies. "This report explores researchers' receptivity and responsiveness to online video advertising," explains Dr. Tamara Zemlo, Ph.D., MPH, Vice President of Advisory Services. "Our goal is to help life science suppliers leverage online video for Internet advertising campaigns."

BioInformatics, LLC has been monitoring social media trends in the scientific community for over a decade; New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos represents an added dimension to this on-going research.

To learn more about this report, a complimentary Executive Summary and a short video are available at http://www.gene2drug.com/reports/204.

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 44,000 biomedical researchers, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

    For more information contact:

    Mary Follin
    Manager, Marketing/Sales
    BioInformatics, LLC
    2111 Wilson Blvd., Suite 250
    Arlington, VA  22201
    703.778.3080 x13 (phone)
    m.follin@gene2drug.com
   http://www.gene2drug.com


'/>"/>
SOURCE BioInformatics, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. BioInformatics, LLC New Report - Exploring the Epigenetics Market: Opportunities for Product Placement and Innovations
2. BioInformatics, LLC New Report - Capitalizing on New Opportunities for Stem Cell Products
3. BioInformatics, LLC, A Recognized Sponsor of First Annual Consumer Genetics Show in Boston, June 9-11, 2009
4. Patient Safety Organization of Florida Teams With ECRI Institute PSO for Patient Safety Reporting and Analysis
5. Reportlinker Adds World Anti-Obesity Drugs Market Report
6. Reportlinker Adds World Bone Grafts Market Report
7. Reportlinker Adds North America Air Purification Equipment Market Report
8. BioCrossroads Report Defines Strategic Vision for Global Orthopedics Capital
9. Reportlinker Adds World Cardiac Biomarkers Market Report
10. Reportlinker Adds World Botulinum Toxin Market Report
11. Reportlinker Adds US Cosmetic Surgery Procedures And Products Market Report
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... 27, 2016 , ... Quality metrics are proliferating in cancer care, and are ... the eye of the beholder, according to experts who offered insights and commentary in ... Managed Care. For the full issue, click here . , For the American ...
(Date:6/26/2016)... ... 26, 2016 , ... Pixel Film Studios Released ProSlice Levels, a Media Slicing ... their videos a whole new perspective by using the title layers in ProSlice ... , ProSlice Levels contains over 30 Different presets to choose from. FCPX ...
(Date:6/26/2016)... ... 26, 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is helping to ... app. The fitness app plans to fix the two major problems leading the fitness industry ... fits all type program , They don’t eliminate all the reasons people quit ...
(Date:6/25/2016)... ... June 25, 2016 , ... ... and applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes ... important health care topics including advance care planning, healthcare costs and patient and ...
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June ... , brings up a new, often overlooked aspect of head lice: the parasite’s ability to ... is not a common occurrence, but a necessary one in the event that lice have ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Calif. , June 23, 2016 ... CST on Thursday, July 7, 2016 , , , , ... ) , , , , EXPERT PANELISTS:  , , ... Naik; Senior Industry Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar ... The global pharmaceutical industry is witnessing an exceptional ...
(Date:6/23/2016)... 2016  Guerbet announced today that it has been ... Award . One of 12 suppliers to ... its support of Premier members through exceptional local customer ... commitment to lower costs. ... our outstanding customer service from Premier," says Massimo ...
(Date:6/23/2016)... 2016 The Biotechnology industry might ... present great opportunities to investors. Stock-Callers.com assesses the recent ... (NYSE: XON ), Vertex Pharmaceuticals Inc. (NASDAQ: ... ARNA ), and Regeneron Pharmaceuticals Inc. (NASDAQ: ... receive your complimentary trade alerts at: ...
Breaking Medicine Technology: