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BioInformatics, LLC New Report - New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos
Date:9/10/2009

ARLINGTON, Va., Sept. 10 /PRNewswire/ -- BioInformatics, LLC (http://www.gene2drug.com), the premier research and advisory firm serving the life science market, announces the pending release of its newest report, New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos. In this study, nearly 1,300 scientists were surveyed for their opinions on marketing videos produced by life science suppliers to find out how videos are discovered, used and shared, and to understand impact on brand awareness and purchasing behavior.

The report is scheduled to release September 20, and is available at pre-release pricing until September 30, 2009.

Life science companies are investing large dollar amounts in creating videos that entertain, inform and call the scientific consumer to action. 65% of scientists believe that life science suppliers should circulate videos to promote a brand or a product, but suppliers need to understand what components of a marketing video will inspire a scientists do more than watch. New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos asks questions that enable the life science supplier to measure the results of a marketing video campaign. This report reveals how scientists learn about online videos and how frequently they watch. It assesses likelihood of forwarding videos, preferences for length and content, and correlates viewing with recommending/purchasing behavior. To provide specific understanding of what makes a video effective -- and memorable, 16 life science videos, produced by the following companies, were rated in 13 areas by the respondents:

Affymetrix (NasdaqGS: AFFX)

Agilent Technologies (NYSE: '/>"/>

SOURCE BioInformatics, LLC
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