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Bio-Pharma Launch Value Maximized Through New Product Commercialization Excellence
Date:6/13/2008

ience

-- Investment Decision Leaders

-- Value of Early Commercialization

-- Product Commercialization Success Factors

Among the key metrics gathered in this report are:

-- Commercialization Function Oversight

-- Organizational Structure

-- Commercialization Relationship with Global Marketing

-- Commercialization Leadership Levels

-- Commercialization Functional Structure

-- Commercialization Function Resources (FTEs)

-- Commercialization Functional Responsibilities

-- Commercialization Launch Responsibilities

-- Commercialization Key Stakeholders

-- Commercialization Communication

-- Product Portfolio Decision Committee Composition

-- Investment Decision Drivers

For more information on this report, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. To access the full report or download a complimentary copy of the report summary, go to http://www3.best-in-class.com/rr958.htm .

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