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Billions of Cleaner Beverage Can Tops Used as Billboard Space
Date:3/29/2010

Advercan and 3M develop the World's first commercially feasible can top media label.

(PRWEB) March 29, 2010 -- Advercan (www.ADVERCAN.com), 3M, and its sourcing ally, Graphic Packaging Incorporated, distributed clean capped beverage can samples at the Coca-Cola packaging conference in 2007, and other interested media and beverage companies around Atlanta with very positive reaction. The new system can feasibly offset the beverage industry's costs of goods sold with profits from distributing second and third party advertisements. "Advercan's AmeriCANtop is a powerful marketing medium that's a perfect fit for today's health conscious consumer. It assures market share increases, guarantees a new net revenue source, and addresses the very real concerns of exposed food packaging" says the founder, K Mac McClintock. Advercan's test distribution plans involve a military appreciation soda shipment to the troops in the Middle East, where sand, hygiene conditions, and dust are major issues.

In conjunction with 3M, Advercan has developed a film that will biodegrade over time by combining certain additives to the extrusion process. This allows for an earth-friendly sanitary seal, and a way to create a new revenue stream for the beverage world. The Advercan model is potentially worth billions of dollars to any company fortunate enough to take advantage of this cutting-edge product, as there are over 250 billion cans distributed globally per year. "Not a bad idea since no one watches TV anymore but everyone still drinks flavored sugar water from a can" writes the very entertaining and innovative Steven Hall of AdRants. Frank Vidal of Graphic Packaging Inc. submits, "Advercan is a great concept, riding the wave of health and wellness. A fridgepack of Advercan capped cans will multipl
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