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Billions for Bank Bailouts, But How to Rebuild the Brands? NeuroFocus Reveals New Brainwave-Based Solutions
Date:2/23/2009

and light in darkness scored best in consumers' subconscious * Blog postings are the most effective form of written advocacy -- including those written by parties with a vested interest in the subject

"When you are drowning in debt and suffering from severely depressed--or nonexistent--earnings, and your previously-trusted brand is now a penny stock in terms of consumer perceptions, this report can literally be a lifeline," said Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus. "It offers a straightforward series of clear, easily-executed steps that can be taken by financial institutions to help regain credibility with consumers, and begin to win back their confidence in the brand."

The study has inherent scientific credibility because it is based upon consumers' actual brainwave responses, which provide uncorrupted data that is far more precise, reliable, and actionable than conventional research methods such as surveys and focus groups. Those methodologies cannot match NeuroFocus' EEG-based neurological testing in terms of accuracy.

The new study becomes available as the financial industry in many markets worldwide is suffering from record declines, with some legendary institutions on the brink of collapse.

"There is zero margin of error now for these companies," Dr. Pradeep said. "They cannot afford, literally, to make a misstep or rely on an educated guess or count on what seemed to work before. Those who survive and recover will be those whose messaging and marketing resonate the best in consumers' subconscious minds. The only way to know how to achieve that is to first understand what those subconscious minds are saying in response to brand images, advertising, websites, and all the rest of the communications channels that financial firms send their way. At NeuroFocus, our business is listening to those minds -- and we do it at 2,000 times a second, across e
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SOURCE NeuroFocus Inc.
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