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Billions for Bank Bailouts, But How to Rebuild the Brands? NeuroFocus Reveals New Brainwave-Based Solutions
Date:2/23/2009

World's Leading Neurological Testing Firm Unveils Findings, Drawn Directly From Brainwaves, That Financial Giants Can Follow To Rebuild Consumer Confidence

BERKELEY, Calif., Feb. 23 /PRNewswire/ -- As one financial giant after another falls to new lows, NeuroFocus, the world's leading neurological testing company, put the power of brainwaves to work to discover how those firms can help their battered brands recover.

Titled "Money Meltdowns, Minds, and Milliseconds", the company's new report is based upon NeuroFocus' patented technologies and proprietary methodologies that capture and analyze consumer's actual brainwave activity. NeuroFocus applies its expertise on behalf of many of the world's largest companies, across dozens of categories, to help them achieve maximum impact and effectiveness with their product development and marketing programs.

The study is available at: http://www.neurofocus.com/pdfs/MoneyMeltdownsMindsandMilliseconds.pdf

NeuroFocus tested consumers in its laboratory to determine exactly what financial brand messages they responded to best, at the deep subconscious level of their minds, where brand perceptions, brand loyalty, and purchase intent are truly formed. The company is making public twenty of the findings drawn from the study.

Specific guidance for companies flowing out of NeuroFocus' research include:


    * Claims about institutions making "sacrifices" and applying "hard work" 
    did not resonate as well with consumers as positioning statements that 
    emphasized understanding "consumer pain"

    * Age trumps beauty: older people shown in marketing and other materials 
    resonated better than younger people

    * Imagery (especially photographs) that showcase families, solid 
    structures, 'clarity in chaos',
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SOURCE NeuroFocus Inc.
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