Navigation Links
Billie Jean King Says Exercise Your Best Shot Against Arthritis
Date:8/31/2011

WEDNESDAY, Aug. 31 (HealthDay News) -- Tennis legend Billie Jean King is serving up a powerful shot against an old opponent, arthritis, in a new campaign that stresses the benefits of exercise for people with the condition.

King, 67, has osteoarthritis, the most common form of the disease, which involves a breakdown of the joint's cartilage. The condition affects about 27 million Americans. The tennis veteran, who won 39 Grand Slam titles in her career, has had osteoarthritis since her 20s and had both her knees replaced last year.

"I decided to get involved with this campaign because I really believe in the message. Tennis is my weapon of choice against arthritis because it's what I love to do the most as far as exercise," she said in a news release issued by the Arthritis Foundation, the United States Tennis Association (USTA), the Ad Council, and the marketing communications company Y&R.

"If you have arthritis, don't think you should become sedentary. It's just the opposite -- think positively and make sure you move. Take a walk in the park, play tennis, or take a hike. Do whatever works for you but keep moving," advised King, who also founded the Women's Tennis Association. She's also remembered as the player who defeated Bobby Riggs in a famous "Battle of the Sexes" tourney in 1973.

The key message of the new Fight Arthritis Pain campaign is that movement and physical activity can help relieve arthritis pain and may even delay the onset of symptoms.

The campaign debuts Wednesday at the 2011 U.S. Open with ads on TV screens and PA announcements, and in signs and materials distributed at the major tennis event. The general campaign will feature TV, radio, print, outdoor and Web ads.

"Arthritis is common, costly, disabling and often thought to be a reality of the aging process that cannot be changed," Arthritis Foundation Chief External Relations Officer Debra Neuman said in the news release. "Through this campaign we aim to educate people that you can change the trajectory of osteoarthritis and the impact it has on your life."

"Billie Jean King is a true sports icon and great ambassador for tennis, and she is the perfect spokesperson to encourage those affected by arthritis to find their weapon to keep moving," Jon Vegosen, chairman of the board and president of USTA, said in the news release. "Tennis can be played at any age, and is a sport that promotes a healthy lifestyle and well-being for all participants."

The campaign website (www.fightarthritispain.org) enables users to assess their arthritis risk and to learn simple steps they can take to reduce arthritis pain and increase mobility.

Arthritis affects one in five adults in the United States and is the leading cause of disability in the country, according to the U.S. Centers for Disease Control and Prevention.

Currently, about 50 million people of all ages, including 300,000 children, in the United States have arthritis and about 67 million could be affected by 2030, the CDC says.

More information

The U.S. National Institute of Arthritis and Musculoskeletal and Skin Diseases has more about osteoarthritis.

-- Robert Preidt

SOURCE: Arthritis Foundation; United States Tennis Association; Ad Council; Y&R, news release, Aug. 31, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Calling nurses to exercise as role models for their patients
2. Exercise can substitute effectively as second medication for people with depression
3. Metformin and exercise combination less effective for glucose control
4. Study finds 15 minutes of moderate daily exercise lengthens life
5. Want to keep your exercise resolutions? New research offers pointers
6. A Little Exercise Goes a Long Way to Cut Disease, Death Risk
7. Exercise may help prevent brain damage caused by Alzheimers disease
8. Small amount of exercise could protect against memory loss in elderly, CU study suggests
9. Regular Exercise Helps Keep Leg Arteries Clear
10. Post-Heart Attack Exercise May Depend on Where You Live
11. Regular Exercise Boosts the Brain, Too
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Billie Jean King Says Exercise Your Best Shot Against Arthritis
(Date:6/23/2017)... , ... June 23, 2017 , ... ... Act (BCRA), their proposed healthcare bill to repeal and replace the Affordable Care ... Senate bill would make significant cuts to Medicaid, a public health insurance program ...
(Date:6/23/2017)... ... June 23, 2017 , ... Everybody has their own ... others prefer to read it, and some people don't like it at all. FindaTopDoc ... what they found: , Erotic literature can give readers a taste of their deepest, ...
(Date:6/23/2017)... ... June 23, 2017 , ... 21 Middle East and South Asia Leaders ... leaders from government, business and civil society in 11 countries across the Middle East ... engaging in a transformative exchange of knowledge and ideas with the leading minds in ...
(Date:6/23/2017)... (PRWEB) , ... June 23, 2017 , ... Ulster University, ... June, 2017 from 9 am to 3 pm to present to graduate students exciting ... is an original curriculum project led by The Health Improvement Service of the ...
(Date:6/23/2017)... ... June 23, 2017 , ... Moore Insurance, an eastern ... access to asset protection and financial planning services, is teaming up with the ... lives of children with cancer and other chronic diseases. , The For A ...
Breaking Medicine News(10 mins):
(Date:6/16/2017)... WAYNE, N.J. , June 16, 2017 Datascope Corp. ... sold by Datascope Corp. for a potential electrical test failure code.     ... PRODUCT PART NUMBER ... CS100 IABP CS300 IABP ... ...
(Date:6/13/2017)... June 13, 2017 Zimmer Biomet Holdings, Inc. (NYSE ... announced that the U.S. Food and Drug Administration (FDA) has ... 2015 relating to its Zhejiang, China ... "The successful clearance of the Warning Letter related ... facility is a measure of the progress we have made ...
(Date:6/9/2017)... , June 9, 2017 More than 400 ... effort to help spread lessons learned from clinical research ... Diabetes Federation (IDF) and Eli Lilly and Company (NYSE: ... second phase of the Bringing Research in Diabetes to ... commitment to helping people with diabetes effectively manage their ...
Breaking Medicine Technology: