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Big Top Cupcake(TM) Brand Awarded With Guinness World Record For World's Largest Cupcake

DEERFIELD BEACH, Fla., Oct. 7 /PRNewswire/ -- Global TV Concepts, manufacturer and creator of the Big Top Cupcake(TM) brand, today announced their official Guinness World Record title for the 'World's Largest Cupcake.' Weighing in at 1,316 pounds, and measuring four and one half feet tall and six feet wide, the massive cupcake was unveiled at the 2009 Think Pink Rocks event. Proceeds from slices of the confectionary masterpiece supported breast cancer charities.

(Photo: )

(Photo: )

Accustomed to doing things in a big way, Laurie Braden, president of Global TV Concepts and creator of Big Top Cupcake(TM) brand which is known for its larger-than-life take on the average dessert, has raised the bar with its 'largest cupcake ever made' title, beating the current record of 1,224 pounds. Braden's idea: to create this record-breaking cupcake - call attention to - and raise money for - breast cancer research, screening and treatment by selling pieces of the "World's Largest Cupcake". This mega-confection was made of delicious chocolate cake topped with pink icing with sprinkle toppings, each measuring five inches in length.

"This was a Giant Effort, Enormous Job and a Colossal amount of work. But with the BIG TOP world's largest cupcake team... it was a piece of cake. In all seriousness - Breast Cancer is a disease that we need to eradicate and we can only do that through awareness, research and funding. We thought that with a Guinness World Attempt we could bring a new awareness to Think Pink Rocks, a breast cancer awareness charity. I needed to attempt this (without knowing that 97% of attempts fail) for my friends and my young daughters so that this will not be a topic of conversation when they get older," said Laurie Braden, president of Global TV Concepts and creator of Big Top Cupcake(TM) brand.

The world's largest cupcake was showcased at the 2009 Think Pink Rocks charity concert on Saturday, October 3 Boca Raton, Florida which featured artists such as AKON, Shontelle and DJ Webstar to raise awareness for breast cancer. Attendees were also able to consume a piece of history of the world-record-holding colossal treat served in honor of donations to breast cancer charities.

Big Top Cupcake(TM) Silicone Bakeware is a fast, easy way to create show-stopping sweet treats that are 25 times larger than the typical cupcake. Armed with the two-piece mold set, families can create desserts fit for a gourmet bakery in their very own kitchens. Just fill the non-stick silicone molds with cake mix, bake and decorate.

Big Top Cupcake(TM) is available for $19.95 at retailers nationwide. "A portion of the proceeds for the sales in the month of October with be donated to The National Breast Cancer Foundation, on behalf of Big Top Cupcake(TM) and the Global TV Concepts Family," said Braden. For more information or to purchase Big Top Cupcake(TM) Silicone Bakeware online,

SOURCE Global TV Concepts

SOURCE Global TV Concepts
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