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Big Tobacco's Grip on Colleges and Students Loosens, But Still Holding Strong: New Report Examines Trends on Campuses
Date:9/7/2008

ry's own archives revealed programmatic campaigns to target young adults during transitional life stages. Moving from high school to college or work has been identified by the industry as a prime time for developing and cementing new behaviors like smoking. Tobacco companies exploit this vulnerability by sponsoring promotions in bars and nightclubs to encourage smoking as a social norm in efforts to move students from "experimental" to pack-a-day smokers. The report indicates many students view smoking as a social norm among their peers. In the fall of 2006, the American College Health Association reported that 86 percent of college students perceived that their peers smoked at least one cigarette a month. Conversely, data from that same survey indicated that just 22 percent of college students smoked cigarettes at some point in the preceding 30 days.

The American Lung Association urges university leaders to stand up against Big Tobacco and implement measures to protect their students from the industry's predatory practices.

"Colleges and universities have a responsibility to provide safe spaces in which their students can learn and live," said Toomey. "This should include an environment free from secondhand smoke and advertising that encourages young adults to use deadly tobacco products."

The American Lung Association calls upon the higher education community to join the Smokefree Air 2010 Challenge, a nationwide movement to eliminate exposure to secondhand smoke in public places and workplaces no later than 2010 and reduce smoking-related illnesses, by implementing the following policies and initiatives in this school year:
-- Prohibit tobacco use at all indoor and outdoor facilities, private

offices, residence halls and dormitories.

-- Stop the sale and advertising of tobacco products on campus and in

college controlled publications, properties and events.

-- Refuse all research and sponsorship fundin
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SOURCE American Lung Association
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