Navigation Links
Big Tobacco's Grip on Colleges and Students Loosens, But Still Holding Strong: New Report Examines Trends on Campuses

American Lung Association Calls Upon Students and University Leaders to Join the Smokefree Air 2010 Challenge and End the Addiction to Big Tobacco

WASHINGTON, Sept. 8 /PRNewswire-USNewswire/ -- College students are falling victim to aggressive tobacco industry marketing tactics as one in five continue to smoke, according to a new report released today by the American Lung Association.

The report provides a comprehensive overview of the current status of tobacco use and policies on college and university campuses. The American Lung Association analyzed published research, surveys and tobacco industry documents to provide a wide-ranging look at the impact tobacco has in today's college life.

The report found fewer college students are smoking than ever before, but the American Lung Association warned that smoking rates were nearly this low in 1989 and then skyrocketed in the following decade to a new peak high of 30.6 percent. Contributing to that unstable smoking trend is the tobacco industry. In 2005, the tobacco industry spent more than $1 million a day sponsoring events and giveaways targeting college students. The report also notes that of 119 schools surveyed in one study, students at 109 schools reported seeing tobacco promotions in an event on campus.

"The industry's return on investment is staggering," said Bernadette A. Toomey, American Lung Association President and CEO. "Nearly 20 percent of today's college students are regular smokers. Even worse is their continued campaign to increase these numbers. Every college student in America has a target on their back as far as the tobacco industry is concerned."

The report also notes that the smoking habits of college-age adults are more fluid -- switching more easily between daily and occasional smoking -- than that of older adults. This characteristic indicates a key opportunity to intervene and reduce smoking rates among young adults.

Review of the tobacco industry's own archives revealed programmatic campaigns to target young adults during transitional life stages. Moving from high school to college or work has been identified by the industry as a prime time for developing and cementing new behaviors like smoking. Tobacco companies exploit this vulnerability by sponsoring promotions in bars and nightclubs to encourage smoking as a social norm in efforts to move students from "experimental" to pack-a-day smokers. The report indicates many students view smoking as a social norm among their peers. In the fall of 2006, the American College Health Association reported that 86 percent of college students perceived that their peers smoked at least one cigarette a month. Conversely, data from that same survey indicated that just 22 percent of college students smoked cigarettes at some point in the preceding 30 days.

The American Lung Association urges university leaders to stand up against Big Tobacco and implement measures to protect their students from the industry's predatory practices.

"Colleges and universities have a responsibility to provide safe spaces in which their students can learn and live," said Toomey. "This should include an environment free from secondhand smoke and advertising that encourages young adults to use deadly tobacco products."

The American Lung Association calls upon the higher education community to join the Smokefree Air 2010 Challenge, a nationwide movement to eliminate exposure to secondhand smoke in public places and workplaces no later than 2010 and reduce smoking-related illnesses, by implementing the following policies and initiatives in this school year:
-- Prohibit tobacco use at all indoor and outdoor facilities, private

offices, residence halls and dormitories.

-- Stop the sale and advertising of tobacco products on campus and in

college controlled publications, properties and events.

-- Refuse all research and sponsorship funding from the tobacco industry.

-- Provide smoking cessation programs to all students, faculty and staff.

-- Implement and enforce strong policies to aid in the prevention,

cessation and elimination of tobacco use across campus.

-- Educate students and faculty about the harmful effects of using tobacco

products, the resources available for cessation and campus policies.

-- Promote and fund research to design and implement smoking and tobacco

use interventions that specifically target college students.

-- Lobby state legislatures to create laws to prohibit tobacco use on


For a copy of American Lung Association's report on smoking trends on college campuses titled: Big Tobacco on Campus: Ending the Addiction, visit: Additional resources for students can be found on our Facebook community at: This report is supported by a grant from the Robert Wood Johnson Foundation in Princeton, New Jersey.

For more information on the American Lung Association's Smokefree Air 2010 Challenge, go to

About the American Lung Association: Beginning our second century, the American Lung Association is the leading organization working to prevent lung disease and promote lung health. Lung disease death rates are currently increasing while other major causes of death are declining. The American Lung Association funds vital research on the causes of and treatments for lung disease. With the generous support of the public, the American Lung Association is "Improving life, one breath at a time." For more information about the American Lung Association, a Charity Navigator Four Star Charity, or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or log on to

SOURCE American Lung Association
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Trojan(R) Ranks U.S. Colleges and Universities in Second Annual Sexual Health Report Card
2. Baptist Memorial Health Care Donates More Than $3 Million to Tennessee Universities and Colleges
3. Enrollment Growth Slows at U.S. Nursing Colleges and Universities in 2007 Despite Calls for More Registered Nurses
4. Dr. Fay Raines From the University of Alabama in Huntsville Assumes Presidency of the American Association of Colleges of Nursing
5. Waterpipe Smoking in Colleges Could Become Public Health Problem
6. Survey reveals disparities in skin cancer knowledge, protection among high school students
7. Eight Graduate Nursing Students Selected to Receive The California Endowment-AACN Minority Nurse Faculty Scholarship
8. Victimization for sexual orientation increases suicidal behavior in college students
9. Spectrum of Eating Disorders - from Anorexia to Obesity - are Cause for Rising Concern among K-12 Students and Educators
10. ORBIS and Alcon Team Up to Provide Eye Care Education to School Students
11. UNC faculty and students to develop plan to get clean water in poorer homes
Post Your Comments:
(Date:11/27/2015)... California (PRWEB) , ... November 27, 2015 , ... Avid ... Joplin Ann Arbor Michigan boxing style concert posters. This is one of Joplin's most ... the Canterbury House at the University of Michigan in Ann Arbor. The According to ...
(Date:11/26/2015)... ... , ... Inevitably when people think Thanksgiving, they also think Holiday sales and ... Friday and Cyber Monday massage chair sales to receive the best pricing ... to find the best massage chair deals, they can see all of the coupons ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... to discuss bioavailability and the need to integrate dose form selection in early ... with OBN, the membership organization supporting and bringing together the UK’s emerging life ...
(Date:11/26/2015)... ... November 26, 2015 , ... WorldCare International, Inc., the ... 61st annual Employee Benefits Conference. The Employee Benefits Conference was hosted by the ... Wednesday, November 11th, 2015. The conference was held at the Hawaii Convention Center ...
(Date:11/26/2015)... ... ... Indosoft Inc., developer and distributor of the world-class Asterisk based contact center software Q-Suite, ... The new Q-Suite 6 platform is based on the latest Java Enterprise standards. By ... piece of software for many key components of the suite. Much of the suite ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , November 27, 2015 ... --> --> ... emergency response system (PERS) market ... for 5 years with APAC ... expected to see a high ...
(Date:11/26/2015)... , Nederland, November 26, 2015 ... Een nieuwe aanpak combineert immunotherapie met ... kanker. ) ...      (Photo: ) ... Leids Universitair Medisch Centrum (LUMC) ...
(Date:11/26/2015)... DUBLIN , Nov. 26, 2015 ... the addition of the "2016 Future Horizons ... Monitoring (TDM) Market: Supplier Shares, Country Segment Forecasts, ... offering. --> ... comprehensive analysis of the Japanese therapeutic drug monitoring ...
Breaking Medicine Technology: