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Beverly Hills Executive Competes as a Rodeo Cowboy to Fund Cancer Research

50-year-old Beverly Hills Cowboy pledges to fund $50,000 cancer research

project at Children's Hospital, Los Angeles

BEVERLY HILLS, Calif., March 6 /PRNewswire/ -- Beverly Hills has always been known as home to the rich and famous but in the midst of all this fame and fortune lives a horse-owning, rodeo-riding, pick-up-truck-driving cowboy by the name of Steve Freed.

Steve has lived in Beverly Hills for most of his life and was introduced to the cowboy life during his freshman year at Beverly Hills High School when he took a job teaching horseback riding at a Malibu summer camp. While his high school friends were learning how to play golf and tennis, Steve was competing on the Rodeo Circuit as a bull and bronc rider.

Steve, otherwise know as the "Beverly Hills Cowboy" is combining his two favorite pastimes of raising funds for cancer research and competing as a rodeo cowboy to raise $50,000 to fund a very important children's cancer research project at Children's Hospital Los Angeles. Steve will turn 50 years old this year and has asked his friends and family to celebrate his birthday by supporting this campaign to raise awareness and fund cancer research instead of throwing a big party and buying gifts. The public is being asked to support this campaign as well.

Steve is the only known resident of the "90210" zip code currently competing in the rodeo event of team roping. This "fish out of water" real estate executive will do his best to win upwards of $20,000 while competing in 2008 in over 30 roping competitions across the Western United States. Steve is asking his friends, business associates and the public to contribute the balance of the funds needed to fund this cancer research project by pledging their contributions through his website. Steve uses the website to tell some very humorous stories about the conflicting lifestyles of living a cowboy's life in Beverly Hills.

Steve started raising funds for cancer research when he lost a childhood friend to cancer when he was eight years old and has continued to actively raise awareness and funds for cancer research. Steve is underwriting the cost of the campaign so 100% of every dollar raised will be used to fund cancer research. The website is not set up for eCommerce so donors to this campaign will be directed from Steve's website to the Concern Foundation, a non-profit organization funding cancer research worldwide.

Steve's first 2008 "United States National Team Roping Association" competition was in the equestrian stadium built for the 1984 Los Angeles Olympic Games. Over 1,000 teams competed and Steve was able to win $2,800 to help kick-start this campaign. This campaign has already raised over $18,000 in the three weeks since was launched.

About Steve Freed:

Steve lives in Beverly Hills and is a managing partner and CFO in several real estate investment companies, serves as president of the Vernon Property Association, and is also the immediate past chairman of the board and a 26-year board member of the non-profit Concern Foundation, an organization which funds cancer research worldwide.



Steve Freed

(310) 429-1329

Additional Contacts:

Concern Foundation, Derek Alpert, President, (323) 852-9844

Children's Hospital Los Angeles, Dr. Stuart Siegel, Head of Hematology/Oncology, (323) 660-2450

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