Beverly Hills Executive Competes as a Rodeo Cowboy to Fund Cance...( 50-year-old Beverly Hills Cowboy pl...),Health

50-year-old Beverly Hills Cowboy pledges to fund $50,000 cancer research

project at Children's Hospital, Los Angeles

BEVERLY HILLS, Calif., March 6 /PRNewswire/ -- Beverly Hills has always been known as home to the rich and famous but in the midst of all this fame and fortune lives a horse-owning, rodeo-riding, pick-up-truck-driving cowboy by the name of Steve Freed.

Steve has lived in Beverly Hills for most of his life and was introduced to the cowboy life during his freshman year at Beverly Hills High School when he took a job teaching horseback riding at a Malibu summer camp. While his high school friends were learning how to play golf and tennis, Steve was competing on the Rodeo Circuit as a bull and bronc rider.

Steve, otherwise know as the "Beverly Hills Cowboy" is combining his two favorite pastimes of raising funds for cancer research and competing as a rodeo cowboy to raise $50,000 to fund a very important children's cancer research project at Children's Hospital Los Angeles. Steve will turn 50 years old this year and has asked his friends and family to celebrate his birthday by supporting this campaign to raise awareness and fund cancer research instead of throwing a big party and buying gifts. The public is being asked to support this campaign as well.

Steve is the only known resident of the "90210" zip code currently competing in the rodeo event of team roping. This "fish out of water" real estate executive will do his best to win upwards of $20,000 while competing in 2008 in over 30 roping competitions across the Western United States. Steve is asking his friends, business associates and the public to contribute the balance of the funds needed to fund this cancer research project by pledging their contributions through his http://www.BeverlyHillsCowboy.com website. Steve uses the website to tell some very humorous stories about the conflictin
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