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Beverages Holdings, LLC Acquires Bossa Nova: The Superfruit Company
Date:6/24/2009

duct line includes the original acai juice, as well as acai juice with blueberry, raspberry, mango, or passionfruit; mangosteen juice with passionfruit or dragonfruit; acerola juice with mango or red peach; and goji berry juice with tart cherry.

Bossa Nova's use of the sustainably harvested crop, acai, represents a contribution to helping preserve the endangered Amazon rainforest, while providing a sustainable source of income for thousands of people across the Amazon river basin. This focus on sustainability is in keeping with Beverages Holdings' own sustainability efforts aimed at ensuring a better life for the people our brands touch -- now and for generations to come.

Greif & Co., a Los Angeles-based investment banking firm serving middle-market growth companies nationwide, represented Bossa Nova Beverage Group, Inc. in this transaction.

About Bossa Nova Beverage Group, Inc.

Bossa Nova: The Superfruit Company, researches, explores and delivers on nature's most potent superfruits. The company debuted its antioxidant-rich acai juice in the North American market in 2005. It has since led the acai juice category in both the natural and conventional grocery channels across the U.S. In 2008, the company broadened its product line to showcase the unique profiles of acerola, mangosteen, and goji berry. With about 100 calories in a 10 oz. bottle and lightly sweetened only with low-glycemic agave, each juice is calorie-conscious, nutritionally rewarding and cravably delicious.

About Beverages Holdings, LLC

Beverages Holdings, LLC, parent company of the Sunny Delight Beverages Co., Veryfine Co. and The Elations Company LLC, is based in Cincinnati, OH. The company is a leading producer of juice-based drinks in North America and Western Europe. It is dedicated to helping Moms improve the vitality of their families by creating and marketing more wholesome beverages.
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SOURCE Sunny Delight Beverages Co.
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