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Beverages Holdings, LLC Acquires Bossa Nova: The Superfruit Company
Date:6/24/2009

"Superfruit" Beverages Expand Beverages Holdings' Wholesome Offerings

CINCINNATI, June 24 /PRNewswire/ -- Beverages Holdings, LLC, the parent company of the Sunny Delight Beverages Co., Veryfine Co. and The Elations Company LLC, announced today that it has acquired substantially all the assets of Bossa Nova Beverage Group, Inc., a Los Angeles-based company that pioneered the "superfruits" segment of the beverage category with its original acai juice. Terms of today's agreement were not disclosed.

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"The acquisition of Bossa Nova further accelerates our commitment to offer consumers more wholesome beverage choices," said Billy Cyr, Beverages Holdings' president and CEO. "We believe that combining our capabilities with the talented team who created Bossa Nova from scratch will further ignite the growth of this exciting, great tasting brand."

"This opportunity strengthens Bossa Nova's ability to deliver its innovative superfruit beverages to more people by leveraging Beverages Holdings' core competencies of branding, innovation and winning in-store," said Alton Johnson, Bossa Nova CEO. "We will be positioned to take advantage of our new partner's world class supply chain to both vertically produce and distribute our superfruit beverages with the highest possible quality." Bossa Nova will continue to be run by Alton Johnson and his management team from their LA offices.

Bossa Nova's product line includes the original acai juice, as well as acai juice with blueberry, raspberry, mango, or passionfruit; mangosteen juice with passionfruit or dragonfruit; acerola juice with mango or red peach; and goji berry juice with tart cherry.

Bossa Nova's use of the sustainably harvested crop, acai, represents a contribution to helping preserve the endangered Amazon rainforest, while providing a sustainable source of income for thousands of people across the Amazon river basin. This focus on sustainability is in keeping with Beverages Holdings' own sustainability efforts aimed at ensuring a better life for the people our brands touch -- now and for generations to come.

Greif & Co., a Los Angeles-based investment banking firm serving middle-market growth companies nationwide, represented Bossa Nova Beverage Group, Inc. in this transaction.

About Bossa Nova Beverage Group, Inc.

Bossa Nova: The Superfruit Company, researches, explores and delivers on nature's most potent superfruits. The company debuted its antioxidant-rich acai juice in the North American market in 2005. It has since led the acai juice category in both the natural and conventional grocery channels across the U.S. In 2008, the company broadened its product line to showcase the unique profiles of acerola, mangosteen, and goji berry. With about 100 calories in a 10 oz. bottle and lightly sweetened only with low-glycemic agave, each juice is calorie-conscious, nutritionally rewarding and cravably delicious.

About Beverages Holdings, LLC

Beverages Holdings, LLC, parent company of the Sunny Delight Beverages Co., Veryfine Co. and The Elations Company LLC, is based in Cincinnati, OH. The company is a leading producer of juice-based drinks in North America and Western Europe. It is dedicated to helping Moms improve the vitality of their families by creating and marketing more wholesome beverages. Privately held, the company's brands include SunnyD citrus punch, FruitSimple fruit smoothies, Fruit2O flavored waters, VeryFine 100% juices and juice drinks and Elations dietary supplement beverage for joint health.


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SOURCE Sunny Delight Beverages Co.
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