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Beverages Holdings, LLC Acquires Bossa Nova: The Superfruit Company
Date:6/24/2009

"Superfruit" Beverages Expand Beverages Holdings' Wholesome Offerings

CINCINNATI, June 24 /PRNewswire/ -- Beverages Holdings, LLC, the parent company of the Sunny Delight Beverages Co., Veryfine Co. and The Elations Company LLC, announced today that it has acquired substantially all the assets of Bossa Nova Beverage Group, Inc., a Los Angeles-based company that pioneered the "superfruits" segment of the beverage category with its original acai juice. Terms of today's agreement were not disclosed.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071002/CLTU065LOGO )

(Photo: http://www.newscom.com/cgi-bin/prnh/20090624/CL37443)

"The acquisition of Bossa Nova further accelerates our commitment to offer consumers more wholesome beverage choices," said Billy Cyr, Beverages Holdings' president and CEO. "We believe that combining our capabilities with the talented team who created Bossa Nova from scratch will further ignite the growth of this exciting, great tasting brand."

"This opportunity strengthens Bossa Nova's ability to deliver its innovative superfruit beverages to more people by leveraging Beverages Holdings' core competencies of branding, innovation and winning in-store," said Alton Johnson, Bossa Nova CEO. "We will be positioned to take advantage of our new partner's world class supply chain to both vertically produce and distribute our superfruit beverages with the highest possible quality." Bossa Nova will continue to be run by Alton Johnson and his management team from their LA offices.

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SOURCE Sunny Delight Beverages Co.
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