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Beverage Industry Delivers On Commitment to Remove Regular Soft Drinks In Schools, Driving 88% Decline In Calories
Date:3/8/2010

ved.  Shipments of full-calorie soft drinks to schools have declined by 95 percent during that time.  
  • We have successfully changed the beverage landscape in schools across the country.  The Guidelines provide for a range of lower-calorie, nutritious and smaller-portion beverage options. At the beginning of the 2009-10 school year, 98.8 percent of schools and school districts measured were aligned to the Guidelines.

  • "The beverage industry has made a very significant shift in the beverages being shipped to America's schools," said Dr. Robert Wescott, president, Keybridge Research LLC. "The reduction of calories in schools is real and meaningful. The data truly speaks for itself."

    Since announcing the Guidelines in 2006, beverage companies have spent thousands of hours educating and training sales forces, and have invested millions of dollars in retrofitting vending machines, repackaging products and reconfiguring production lines and equipment, among other activities.  

    "The Guidelines are a shining example of how industry, schools, parents and non-profit organizations can work together towards the common goal of reducing childhood obesity," Neely said.


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    SOURCE Alliance for a Healthier Generation
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