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Beverage Industry Delivers On Commitment to Remove Regular Soft Drinks In Schools, Driving 88% Decline In Calories
Date:3/8/2010

nter in Dallas. "School is a unique environment where students make food and beverage choices with limited supervision and begin to set food preferences that last into adulthood. The Alliance School Beverage Guidelines are a tool for reducing students' access to calories during the school day and changing behaviors that may lead to a lifelong improvement in caloric consumption."

Under the voluntary Guidelines, 100 percent juice, low-fat milk and bottled water are allowed in elementary and middle schools, with the addition of diet beverages and calorie-capped sports drinks, flavored waters and teas in high schools. In addition to the removal of full-calorie soft drinks from all schools, the shift towards more lower-calorie, smaller-portion beverages is also contributing to the overall reduction in calories available from beverages in schools.

The report shows that industry delivered on several important markers:

  • Calories available from beverages in schools have been cut dramatically.  In fact, 88 percent fewer beverage calories were shipped to schools between 2004, the last comprehensive data available prior to the agreement, and the end of 2009.
  • Full-calorie soft drinks have been remo
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SOURCE Alliance for a Healthier Generation
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