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Beverage Industry Continues Cutting Calories in Schools, Delivering on Its Commitment to Change Beverage Mix
Date:9/10/2008

national standard which can serve as a catalyst for a more comprehensive approach to school nutrition," Neely said. "Implementation has not been an easy task. While some talk about change, we are making that change happen right now."

Since the MOU was entered into just over two years ago, beverage companies have spent thousands of hours educating and training sales forces throughout the country on the specifics of the guidelines, as well as revising existing contracts between bottlers and schools. To date, they have invested millions of dollars to make the guidelines a reality in schools across the country by retrofitting vending machines, repackaging products, and reconfiguring production lines and equipment, among other implementation activities. These efforts continue to be underway as industry works toward its commitment of full implementation by the 2009-2010 school year. In fact, while this report measures data through June, progress has continued over the summer months as many schools and bottlers work together to make changes less disruptive while school is not in session.

The national School Beverage Guidelines are a commendable example of how the private and public sectors can collaborate to achieve meaningful results, helping to change the dynamic for how effective public policy is developed in this country.

For complete details on the national School Beverage Guidelines and a copy of the full progress report go to http://www.schoolbeverages.com.

The American Beverage Association is the trade association representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages in the United States.


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SOURCE American Beverage Association
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