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Beverage Industry Continues Cutting Calories in Schools, Delivering on Its Commitment to Change Beverage Mix
Date:9/10/2008

ehensive program addresses both nutrition and physical activity by outlining specific steps that schools can take to create healthier school environments. The criteria are based on the best available evidence of programs, policies and practices that positively impact physical activity and healthy eating behaviors among students.

"We applaud President Clinton, the American Heart Association and the Alliance for their leadership in our schools," Neely said. "We chose to participate with the Alliance because of its comprehensive approach to promoting healthy schools and students. Their program puts equal emphasis on improving physical activity for students as it does school nutrition."

The report highlights three important markers of progress:

-- Calories in schools continue to drop. There has been a 58 percent decrease in total calories contained in all beverages shipped to schools between 2004 -- the last comprehensive data available prior to the agreement -- and the 2007-2008 school year.

-- School contract compliance has surpassed the benchmark goal. In the second year of implementation, 79 percent of all contracts between bottlers and schools or school districts have achieved compliance with the guidelines, which surpasses the benchmark goal of reaching 75 percent by 2008. With more than three-quarters of contracts in compliance, the industry is fully on track for the three-year implementation plan.

-- The school beverage landscape continues to change. The beverage mix in schools continues to change, shifting to more waters, portion-controlled sports drinks and diet drinks. In fact, shipments of full-calorie soft drinks have decreased by nearly two-thirds with the volume shipped to schools down by 65 percent, showing industry is well on track for meeting that component of the commitment.

"This second progress report shows the results of hard work by beverage companies and their school partners to institute a calorie-based
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SOURCE American Beverage Association
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