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Beverage Industry Continues Cutting Calories in Schools, Delivering on Its Commitment to Change Beverage Mix
Date:9/10/2008

simple," Neely said. "This industry made a bold commitment two years ago to change the beverage mix in schools, and we are delivering. We recognize that schools are unique places and we're doing our part to help students understand the importance of balancing calories burned with calories consumed."

The School Beverage Guidelines Progress Report 2007-2008 marks the second annual assessment of the impact and status of implementation of the national guidelines. Its data is collected and analyzed by Keybridge Research LLC, an independent policy research firm.

"The change we're seeing is clearly significant," said Dr. Robert Wescott, president, Keybridge Research LLC. "Bottlers continue to make strong progress toward full implementation and, in light of the timeline given to the industry to implement these guidelines, the gains to date are particularly noteworthy."

The voluntary agreement between the Alliance for a Healthier Generation, American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group (formerly Cadbury Schweppes Americas Beverages) and PepsiCo, Inc. was announced by President Clinton along with leaders of the beverage industry on May 3, 2006. The science-based guidelines call for the beverage industry to provide lower-calorie and smaller-portion options in schools, including the removal of full-calorie soft drinks, all by the 2009-2010 school year. Beverage options include 100 percent juice, low-fat milk and bottled water in elementary and middle schools, with the addition of diet sodas, calorie-capped sports drinks and enhanced waters, and low-calorie teas in high schools. It is the shift towards lower-calorie, smaller-portion beverages that is contributing to the reduction in calories available from beverages in schools, as well as the change in the beverage mix available to students.

The School Beverage Guidelines are a component of the Alliance for a Healthier Generation's Healthy Schools Program. This compr
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SOURCE American Beverage Association
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