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Beverage Industry Continues Cutting Calories in Schools, Delivering on Its Commitment to Change Beverage Mix
Date:9/10/2008

SECOND PROGRESS REPORT SHOWS BEVERAGE CALORIES SHIPPED TO SCHOOLS SLASHED BY 58 PERCENT

NEW YORK, Sept 10 /PRNewswire-USNewswire/ -- A new report released today shows that the beverage industry continues to significantly cut calories in schools two years into a three-year implementation period of the national School Beverage Guidelines. The Alliance for a Healthier Generation, a joint initiative of the William J. Clinton Foundation and the American Heart Association, worked with representatives of The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo, Inc. and the American Beverage Association to establish these guidelines that limit portion sizes and reduce the number of calories available to children during the school day. The report reflects the diligent and determined action of beverage companies to help change the landscape in schools for children across America.

The School Beverage Guidelines Progress Report 2007-2008 showed that beverage calories shipped to schools have decreased by 58 percent since 2004, the last comprehensive analysis available prior to creation of the School Beverage Guidelines in 2006. The report was released during a news conference with former President Bill Clinton and American Heart Association President Timothy J. Gardner, M.D., FAHA, medical director of the Center for Heart and Vascular Health at Christina Care (Del.) - who are co-leads of the Alliance along with California Gov. Arnold Schwarzenegger - as well as American Beverage Association President and CEO Susan K. Neely.

Importantly, the second annual progress report shows that 79 percent of schools under contract with bottlers are already in compliance with the national School Beverage Guidelines. This surpasses a specific benchmark set forth as part of the guidelines agreement that 75 percent of schools under contract must be in compliance by the 2008-2009 school year, which just began.

"We're cutting calories in schools, plain and
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SOURCE American Beverage Association
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