EL SEGUNDO, Calif., Feb. 4 /PRNewswire/ -- Better Nutrition,
(http://www.betternutrition.com), the country's leading independent health
food store magazine, announced today the winners of their "Best of Beauty
Awards." One of the premier awards in the natural products industry, this
program recognizes outstanding beauty products in 10 categories.
The winners include:
Derma E Organic Expressions, Burt's Bees Orange Essence Facial Cleanser,
Avalon Organics Co Enzyme Q10 Facial Cleansing Milk, and Mycelle
Dermaceuticals Cranberry Cleanser.
Larenim Eye Color, Glo Minerals Foundation, Alba Botanicals Lip Gloss, Eco
Bella Flower Power Mascara, Earth Science Makeup Remover
The remaining winners in 24 additional sub-categories will be featured in the April 2008 issue.
"With the endless array of natural beauty products available, finding a great moisturizer, lip balm or shampoo can be overwhelming," says Nicole Brechka, editor-in-chief of Better Nutrition. "With these awards, Better Nutrition is taking the guesswork out of the process."
"The beauty organics market has grown almost 20% in sales a year over the past nine years," says Joanna Shirk, publisher of Better Nutrition. "This trend in beauty products towards natural and organic mirrors a greater lifestyle shift among consumers towards interest in organic and natural products as a whole."
The Awards will be featured in the April 2008 issue, and will be augmented with a program cross-marketing the winners at the retail level. The program includes a product-specific shelf-talker program, as well as reprints of the "Best of Beauty" article in 1,200 retail locations nationwide. In addition, there will be a national consumer giveaway contest featured in the April issue.
"We expect that the Best of Beauty Awards will carry a significant
|SOURCE Better Nutrition|
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