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Better Nutrition Announces 'Best Of Beauty Awards' Winners Showcasing the Best Natural Beauty Products of 2008
Date:2/4/2008

EL SEGUNDO, Calif., Feb. 4 /PRNewswire/ -- Better Nutrition, (http://www.betternutrition.com), the country's leading independent health food store magazine, announced today the winners of their "Best of Beauty Awards." One of the premier awards in the natural products industry, this program recognizes outstanding beauty products in 10 categories.

The winners include:

Facial Cleansers:

Derma E Organic Expressions, Burt's Bees Orange Essence Facial Cleanser,

Avalon Organics Co Enzyme Q10 Facial Cleansing Milk, and Mycelle

Dermaceuticals Cranberry Cleanser.

Makeup:

Larenim Eye Color, Glo Minerals Foundation, Alba Botanicals Lip Gloss, Eco

Bella Flower Power Mascara, Earth Science Makeup Remover

The remaining winners in 24 additional sub-categories will be featured in the April 2008 issue.

"With the endless array of natural beauty products available, finding a great moisturizer, lip balm or shampoo can be overwhelming," says Nicole Brechka, editor-in-chief of Better Nutrition. "With these awards, Better Nutrition is taking the guesswork out of the process."

"The beauty organics market has grown almost 20% in sales a year over the past nine years," says Joanna Shirk, publisher of Better Nutrition. "This trend in beauty products towards natural and organic mirrors a greater lifestyle shift among consumers towards interest in organic and natural products as a whole."

The Awards will be featured in the April 2008 issue, and will be augmented with a program cross-marketing the winners at the retail level. The program includes a product-specific shelf-talker program, as well as reprints of the "Best of Beauty" article in 1,200 retail locations nationwide. In addition, there will be a national consumer giveaway contest featured in the April issue.

"We expect that the Best of Beauty Awards will carry a significant weight with Better Nutrition readers, translating into increased sales for both the retailer and the product manufacturer," adds Shirk.

About Better Nutrition: Since 1938, Better Nutrition mission is to responsibly inform health-food-store shoppers about the latest breakthroughs in nutritional approaches to optimal health and ongoing research into vitamins, botanicals (herbs), minerals and other supplements. Better Nutrition provides the link between the consumer reader interested in better nutrition, your independent health-food store, and the products carefully formulated by natural-product companies.

Better Nutrition endorses high-quality research and sensible nutrition. The magazine does not endorse any supplements. Better Nutrition is published by Active Interest Media (http://www.aimmedia.com), in El Segundo, CA.


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SOURCE Better Nutrition
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