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Better Hair Days With Milk
Date:5/4/2009

ng today to support the milk health benefit of strong, healthy, shiny hair. Airing on Spanish-language TV in California, the spot explains that the Princess of Velmont is unmarried because of her ugly hair, represented by Medusa's storied snakes. One day, the king decides to give his daughter in marriage to the man who could tame her horrible locks. While many courageous men unsuccessfully try to fight the snakes off with scissors and other assorted tools, a wise peasant brings a glass full of milk into the castle. The snakes slowly begin to disappear from the princess's head and are then replaced with lustrous, long, beautiful hair, as she drinks the glass of milk. With this act, the peasant wins the princess' love, a wedding ensues and everyone lives happily ever after.

"The ad not only tells a beautiful tale from a visual standpoint," says CMPB Executive Director Steve James. "It also brings the message home that everyone can have A-list hair with milk."

To learn more beauty tips from stylist to the stars Robert Ramos and to view the 'Medusa' spot, visit www.tomaleche.com.

About Robert Ramos & Estilo Salon

Roberto Ramos is hairstylist to stars like Jessica Alba and Eva Mendes. Ramos has been featured in popular beauty magazines including Latina, InStyle, Glamour and Harper's Bazaar. He is co-owner of Estilo Salon which opened in 1992. Estilo Salon is located at 7402 Beverly Blvd. and is one of the most frequented salons in Hollywood by celebrities, musicians and anyone who wants to look like a star. For more information on Ramos and his salon, visit www.estilosalonla.com.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption
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SOURCE The California Milk Processor Board
Copyright©2009 PR Newswire.
All rights reserved

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