Celebrity Hair Stylist Shares Secrets to Shiny, Beautiful Hair with Milk
SAN CLEMENTE, Calif., May 4 /PRNewswire/ -- Maintaining strong, healthy, shiny hair has long been a struggle for women, including Latinas. So when a new product comes on the market claiming to have the secret to that perfect hair, many ladies jump on the bandwagon. The beauty industry continues to be lucrative with Latinas spending 50 percent more on hair care products than other Americans, according to the Global Marketing Development Center. But stylist to the stars Robert Ramos says that while some hair care products like shampoo are necessary for daily upkeep, the secret to strong, healthy, shiny hair is through proper nutrition that includes milk.
"Most people appropriately associate milk with strong bones," says Ramos, stylist to actors like Jessica Alba and Eva Mendes and co-owner of Estilo Salon in Hollywood. "But what many people don't know is that milk is also one of the best kept beauty secrets contributing to strong, healthy, shiny hair. Beauty begins with proper nutrition and milk contains the necessary proteins and nutrients for better hair days."
Ramos has partnered with of the California Milk Processor Board (CMPB), the creator of GOT MILK? and TOMA LECHE, letting Latinas know that they just have to look in their refrigerators to have the lustrous hair they've always wanted. Research has shown that the proteins and lipids in milk work to strengthen hair, while the calcium promotes hair growth and aids in preventing hair loss. Milk also contains other hair-friendly nutrients like Vitamins A, B6, and biotin and potassium all of which work together to keep hair soft and shiny. (1)
"Latinas now have another reason to drink milk," says Ramos. "Beauty comes from the inside out."
To complement Ramos' work, TOMA LECHE is launching a brand new fully animated television advertisement starti
|SOURCE The California Milk Processor Board|
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