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Better Hair Days With Milk
Date:5/4/2009

Celebrity Hair Stylist Shares Secrets to Shiny, Beautiful Hair with Milk

SAN CLEMENTE, Calif., May 4 /PRNewswire/ -- Maintaining strong, healthy, shiny hair has long been a struggle for women, including Latinas. So when a new product comes on the market claiming to have the secret to that perfect hair, many ladies jump on the bandwagon. The beauty industry continues to be lucrative with Latinas spending 50 percent more on hair care products than other Americans, according to the Global Marketing Development Center. But stylist to the stars Robert Ramos says that while some hair care products like shampoo are necessary for daily upkeep, the secret to strong, healthy, shiny hair is through proper nutrition that includes milk.

"Most people appropriately associate milk with strong bones," says Ramos, stylist to actors like Jessica Alba and Eva Mendes and co-owner of Estilo Salon in Hollywood. "But what many people don't know is that milk is also one of the best kept beauty secrets contributing to strong, healthy, shiny hair. Beauty begins with proper nutrition and milk contains the necessary proteins and nutrients for better hair days."

Ramos has partnered with of the California Milk Processor Board (CMPB), the creator of GOT MILK? and TOMA LECHE, letting Latinas know that they just have to look in their refrigerators to have the lustrous hair they've always wanted. Research has shown that the proteins and lipids in milk work to strengthen hair, while the calcium promotes hair growth and aids in preventing hair loss. Milk also contains other hair-friendly nutrients like Vitamins A, B6, and biotin and potassium all of which work together to keep hair soft and shiny. (1)

"Latinas now have another reason to drink milk," says Ramos. "Beauty comes from the inside out."

To complement Ramos' work, TOMA LECHE is launching a brand new fully animated television advertisement starting today to support the milk health benefit of strong, healthy, shiny hair. Airing on Spanish-language TV in California, the spot explains that the Princess of Velmont is unmarried because of her ugly hair, represented by Medusa's storied snakes. One day, the king decides to give his daughter in marriage to the man who could tame her horrible locks. While many courageous men unsuccessfully try to fight the snakes off with scissors and other assorted tools, a wise peasant brings a glass full of milk into the castle. The snakes slowly begin to disappear from the princess's head and are then replaced with lustrous, long, beautiful hair, as she drinks the glass of milk. With this act, the peasant wins the princess' love, a wedding ensues and everyone lives happily ever after.

"The ad not only tells a beautiful tale from a visual standpoint," says CMPB Executive Director Steve James. "It also brings the message home that everyone can have A-list hair with milk."

To learn more beauty tips from stylist to the stars Robert Ramos and to view the 'Medusa' spot, visit www.tomaleche.com.

About Robert Ramos & Estilo Salon

Roberto Ramos is hairstylist to stars like Jessica Alba and Eva Mendes. Ramos has been featured in popular beauty magazines including Latina, InStyle, Glamour and Harper's Bazaar. He is co-owner of Estilo Salon which opened in 1992. Estilo Salon is located at 7402 Beverly Blvd. and is one of the most frequented salons in Hollywood by celebrities, musicians and anyone who wants to look like a star. For more information on Ramos and his salon, visit www.estilosalonla.com.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

(1) American Dietetic Association Complete Food and Nutrition Guide, 2nd Edition; Krause's Food, Nutrition and Diet Therapy, 11th edition.


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SOURCE The California Milk Processor Board
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