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Besttoolbars Study Reveals New Trend in Online Cashback Marketing
Date:7/13/2013

Alexandria, VA (PRWEB) July 13, 2013

Following an intensive study of user behavior patterns, Besttoolbars has determined that a new type of coupon browser add-on is becoming more popular, challenging the traditional notion of how consumers use and engage with coupons online.

The customary coupon browser add-on typically notifies consumers about any and all available coupon codes for the site they are browsing. This places the burden of action on the consumer to browse through the available offers and choose the best coupon from those presented. In some cases, the shopper will be offered more than a dozen available coupons before being prompted to make their selection.

In its study of shopper patterns and selection behaviors, the Besttoolbars coupon browser add-on marketing team discovered that a new feature was rapidly gaining traction. After carefully analyzing shopping trends and coupon usage, it has determined that browser add-ons that help the consumer to make the decision are increasingly finding favor. Significantly, the kind of add-on that is rapidly becoming popular takes the work out of the comparison process for the shopper. In fact, the add-on itself decides which coupon provides the best discount and then automatically applies it, providing notable time saving benefits to the shopper and removing the need for guesswork.

Vladimir Zhukov, Besttoolbars Head of Marketing said, “Cashback browser add-on marketing is increasingly complex and incredibly competitive. Our latest study shows that consumers have welcomed a more sophisticated style of add-on with open arms. They trust the add-on to choose the coupon with the best discount from the various options available
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