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Besttoolbars Study Reveals New Trend in Online Cashback Marketing

Alexandria, VA (PRWEB) July 13, 2013

Following an intensive study of user behavior patterns, Besttoolbars has determined that a new type of coupon browser add-on is becoming more popular, challenging the traditional notion of how consumers use and engage with coupons online.

The customary coupon browser add-on typically notifies consumers about any and all available coupon codes for the site they are browsing. This places the burden of action on the consumer to browse through the available offers and choose the best coupon from those presented. In some cases, the shopper will be offered more than a dozen available coupons before being prompted to make their selection.

In its study of shopper patterns and selection behaviors, the Besttoolbars coupon browser add-on marketing team discovered that a new feature was rapidly gaining traction. After carefully analyzing shopping trends and coupon usage, it has determined that browser add-ons that help the consumer to make the decision are increasingly finding favor. Significantly, the kind of add-on that is rapidly becoming popular takes the work out of the comparison process for the shopper. In fact, the add-on itself decides which coupon provides the best discount and then automatically applies it, providing notable time saving benefits to the shopper and removing the need for guesswork.

Vladimir Zhukov, Besttoolbars Head of Marketing said, “Cashback browser add-on marketing is increasingly complex and incredibly competitive. Our latest study shows that consumers have welcomed a more sophisticated style of add-on with open arms. They trust the add-on to choose the coupon with the best discount from the various options available and then report back with the cost saving potential. There are obvious benefits to this new style of add-on for the consumer, not least of which is how much easier it is to choose the best coupon from what may be a very large and varied selection.”

This latest study is one of a number of research projects Besttoolbars has completed this year. It follows findings published at the beginning of December which revealed that coupon audience coverage is increased by an average of 72% - 95% when browser add on development factors in cross-browser integration over two or more browsers.

To find out more about cashback browser add-on marketing, please visit

About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:

Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera

Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.

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