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Best Practices in Designing Effective Brand Teams

CHAPEL HILL, N.C., May 1 /PRNewswire/ -- A brand leader notes, "We make decisions for the right reasons and then we do things the right way." Brand decisions must be made at the right time, by the right people, and at the right level to maximize the value of a brand.

Brand Management has now grown so much that an increasingly sophisticated system to manage brand has emerged, a system that is largely operational and strategic at its core -- but that is fraught with potential pitfalls when proper procedures are not implemented.

What are the best practices for building brand teams? Best Practices, LLC's latest benchmarking study highlights the industry-specific best practices in designing effective brand teams. The research results should be used to assess existing brand teams and provide a landscape perspective about the brand team structure and governance styles of other pharmaceutical and biotech teams.
Key topic areas covered in the report are:

-- Staffing and functional representation for brand teams

-- Brand team operations, decision rights and responsibilities

-- Meeting frequencies

-- Reporting relationships

-- Performance-based compensation and reviews

-- Brand performance measures

Download a complimentary report summary of "Best Practices in Designing Effective Brand Teams" at

If you have questions about this report or would like to speak to us about how our research can benefit your current initiatives in your company, please contact Cameron Tew, Manager of Research and Publishing at Best Practices, LLC at (919) 767-9246 or


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for nearly 15 years; our clients include 43 out of the top 50 pharmaceutical companies.

SOURCE Best Practices, LLC
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