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Best Practices, LLC: Create Strong Leadership to Add Value to Market Research Function
Date:6/4/2008

CHAPEL HILL, N.C., June 4 /PRNewswire/ -- Leadership authority is critical for market research high performance, thus it is critical to appoint the right leader to help optimize the market research group. This is necessary in both the centralized and decentralized market research groups -- where top companies employ a pivotal management position to control and coordinate operational resources and activities across Market Research divisions, units and geographies.

Best Practices, LLC's white paper "Market Research: Increasing Value and Visibility for Strategic Decision-Makers" addresses how market research leaders develop careful plans of action to build influence for their function's services by communicating the economics and strategic value of market research to organizational leaders.

Many industry leaders have used the results of these projects to identify improvement areas, adjust program goals or methods, build senior management support for new initiatives, lobby for greater resources and generate cost savings. (To download this white paper click on the following link: http://www.best-in-class.com/cr215.htm).

For more information visit http://www.best-in-class.com or contact Cameron Tew at (919) 403-0251, ext. 246 or ctew@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www.best-in-class.com.


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SOURCE Best Practices, LLC
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