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Best Practice Database Provides Exceptional Value to Marketing Executives
Date:4/20/2008

CHAPEL HILL, N.C., April 21 /PRNewswire/ -- Marketing brand leaders are increasingly finding value in the research products and services offered by Best Practices, LLC and in particular in use of the on-demand benchmark repository known as the Best Practice Database ( http://www.BestPracticeDatabase.com ). Although documents from the database may be accessed and downloaded individually, many commercial leaders have come to find outstanding value in membership to the database which not only provides full access to all content as needed, but also includes services such as new research alerts, invitations to participate in topical new studies and ongoing advisory services to address research needs.

One example of a recent study found in the database is entitled, "Designing Effective Pharmaceutical Brand Teams: Structure, Governance, Performance and Operations" may be accessed via the following link: http://www.best-in-class.com/dr298.htm . This report contain executive insights and key benchmarks from top companies such as Bayer, Eli Lilly, Genentech, GlaxoSmithKline, Novartis, Roche, Takeda and Wyeth.
Key representative topic areas in this study include:

-- Brand Team Size

-- Functional Representation of Brand Team

-- Brand Team Leadership

-- Meeting Frequencies and Agendas

-- Accountability and Responsibilities (Governance & Decision Rights)

-- Brand Team Performance

-- Communications and Decision-Making

Key representative benchmark metrics contained include:

-- Core and Extended Team Staffing

-- Functional Representation by Segment

-- Brand Leadership Segmentation

-- Meeting & Activity Data

-- Brand Performance Incentives

-- Product Growth Rates Versus Incentive Structure

-- Performance Evaluation & Monitoring

-- C
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SOURCE Best Practices, LLC
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