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Best Practice Database Adds Research on New Product Commercialization
Date:6/25/2008

CHAPEL HILL, N.C., June 25 /PRNewswire/ -- New research that explores the tactics and strategies that lead to successful product development, launch and management is now available in the Best Practice Database, an online research repository managed by research and consulting firm Best Practices, LLC.

To review sample key findings and key metrics in these studies, go to a landing page with links to each study at this address: http://www3.best-in-class.com/dr319.htm

The Database is an online resource containing more than $30 million in proprietary research conducted on behalf of executives from Fortune 500 companies. You can use this tool to quickly locate studies that identify best practices and metrics in the areas most important to you and your company.

Research added this month to the Best Practice Database includes a benchmarking study on the key success factors in new product commercialization for pharmaceutical and biotechnology companies. Experienced new product commercialization leaders noted that lifecycle management is emerging as a critical new skill in the hands of early-stage marketers. Once the domain of brand teams seeking to manage patent expirations in late-stage products, lifecycle management is taking on new meaning in the early commercialization process. More than ever, early-stage marketers seek to evaluate the full potential of new and existing molecular entities.

Also new to the Database this month are two case studies that deliver insights into the successful product launch of a therapy with a new mechanism of action and reinvigoration of a mature brand.

The new research is available in these Best Practice Database Documents (with ID Number):

-- Best Practices in New Product Commercialization (5001)

-- Requip Case Study: Life Cycle Management - Reinvigorating a Mature Brand (5000)

-- Cymbalta Case Study: Successfu
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SOURCE Best Practices, LLC
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