Navigation Links
Best Practice Database: Complimentary Excerpt of Scientific Publications Strategy Study

CHAPEL HILL, N.C., March 26 /PRNewswire/ -- An article this week in The Wall Street Journal said Merck & Co. and Schering-Plough Corp. kept a study of their blockbuster drug Vytorin under wraps for more than a year because of data concerns. The article went on to say the study - which found Vytorin was no better than a generic - has renewed concern over the practice of selective publication.

As the debate continues over how pharma companies manage the scientific publications process, organizations are adjusting their publication operations, according to research from benchmarking leader Best Practices, LLC. For instance, some companies have shifted their global publications functions out of commercial and into medical operations, according to the study.

The study, Scientific Publications Strategy: Managing Reputation, Clinical Trial Results, is available in the Best Practice Database, an online resource that contains more than $35 million in proprietary research conducted on behalf of executives from Fortune 500 companies.

A complimentary excerpt of the publications study is available at .

The study illustrates how pharmaceutical companies are following a publishing strategy that presents all study findings while still driving brand strength through commercially relevant publications. Publishing leaders from pharma and biotech companies can use this research to evaluate the resources and strategies of their publication operations.

Key topic areas covered in the study include:

-- Global Publications Structure and Functional Home (Medical vs.


-- Key Contributors and Stakeholders in Strategy Development and Plan


-- Effective Publications Vehicles, Content and Audiences

-- Using Alternative Media

-- Planning for Neutral/Negative Results

-- Changes in Resources and Outsourcing

-- Measuring Performance

-- Strategic Next Steps

For more information, contact Jeff Zimmer, Senior Research Analyst, at 919-767-9180 or at To access the full report or download a complimentary copy of the report summary, go to .


Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations. For more information, call 919-403-0251 or visit .

SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. American Specialty Health and INSPIRIS Win Top Honors in URACs Best Practices in Consumer Empowerment and Protection Awards
2. Multi-site Gastro Practice Chooses Intergy by Sage Practice Management System
3. Winners of Best Practices in Consumer Empowerment and Protection Awards to be Announced at Conference
4. ACP to develop quality improvement tools to support internal medicine practice changes
5. Burgerville Honored for Dedication to Employees and Innovative Workplace Practices
6. Part-Time Practice Trends Intensify Physician Shortage According to AMGA and Cejka Search 2007 Physician Retention Survey
7. Kidney cancer surgery often determined by surgeons practice style, not medical factors
8. Raintree Systems Launches the First Integrated Practice Management and Electronic Medical Records Application Within the Bariatric Surgery Industry
9. AANA Condemns Unsafe Injection Practices
10. Anthem Blue Cross and Blue Shield Acts to Support Las Vegans Impacted by Endoscopy Center Practices
11. Attention New York: Please Dont Get Sick on March 4th, Your Doctor Will be in Albany for Malpractice Insurance Reform
Post Your Comments:
(Date:11/25/2015)... ... November 25, 2015 , ... Today, Mothers Against Drunk Driving ... dropped below 10,000 for the first time since 2011. In 2014, there were 9,967 ... data released by the National Highway Traffic Safety Administration (NHTSA), 32,675 people were killed ...
(Date:11/25/2015)... ... November 25, 2015 , ... "When I underwent breast reconstruction ... incredibly uncomfortable," said an inventor from Bronx, N.Y. "In order to meet my ... RECOVERY BRA for added comfort and support. The bra is easier to put ...
(Date:11/25/2015)... ... 25, 2015 , ... Many people know of the common symptoms of low ... dry skin. But many people who find their cholesterol levels and weight are creeping ... thyroid, especially if they don’t have any of the other symptoms. , Thyroid hormone ...
(Date:11/25/2015)... ... November 25, 2015 , ... Students and parents have something ... winners of the Create Real Impact awards. California Casualty is proud to ... the tide of distracted and reckless driving, the number one killer of young drivers. ...
(Date:11/24/2015)... (PRWEB) , ... November 24, 2015 , ... ... certified to offer their patients the many benefits of the revolutionary BIOLASE WaterLase ... sharp cutting and scraping tools traditionally used by a dentist in Gettysburg, ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... 24, 2015   HeartWare International, Inc . (NASDAQ: ... circulatory support technologies that are revolutionizing the treatment of ... Executive Officer Doug Godshall is scheduled to ... Healthcare Conference on December 1, 2015 at 3:00 p.m. ... New York . ...
(Date:11/24/2015)... LAUSANNE and BERN, Switzerland ... SA, the ARTORG Center for Biomedical Engineering Research of ... and the Division of Endocrinology, Diabetes and Clinical Nutrition ... announce the start of an exclusive collaboration to develop ... control algorithm for the personalised delivery of insulin for ...
(Date:11/24/2015)... 2015 F1000Workspace - a research ... it was launched just six months ago. --> ... platform for scientists - since it was launched just six ... loaded on to F1000Workspace - a research collaboration, ... was launched just six months ago. --> ...
Breaking Medicine Technology: