Navigation Links
Best Practice Database: Complimentary Excerpt of Scientific Publications Strategy Study
Date:3/26/2008

CHAPEL HILL, N.C., March 26 /PRNewswire/ -- An article this week in The Wall Street Journal said Merck & Co. and Schering-Plough Corp. kept a study of their blockbuster drug Vytorin under wraps for more than a year because of data concerns. The article went on to say the study - which found Vytorin was no better than a generic - has renewed concern over the practice of selective publication.

As the debate continues over how pharma companies manage the scientific publications process, organizations are adjusting their publication operations, according to research from benchmarking leader Best Practices, LLC. For instance, some companies have shifted their global publications functions out of commercial and into medical operations, according to the study.

The study, Scientific Publications Strategy: Managing Reputation, Clinical Trial Results, is available in the Best Practice Database, an online resource that contains more than $35 million in proprietary research conducted on behalf of executives from Fortune 500 companies.

A complimentary excerpt of the publications study is available at http://www.best-in-class.com/dr292.htm .

The study illustrates how pharmaceutical companies are following a publishing strategy that presents all study findings while still driving brand strength through commercially relevant publications. Publishing leaders from pharma and biotech companies can use this research to evaluate the resources and strategies of their publication operations.

Key topic areas covered in the study include:

-- Global Publications Structure and Functional Home (Medical vs.

Marketing)

-- Key Contributors and Stakeholders in Strategy Development and Plan

Delivery

-- Effective Publications Vehicles, Content and Audiences

-- Using Alternative Media

-- Planning for Neutral/Negative Results

-- Changes in Resources and Outsourcing

-- Measuring Performance

-- Strategic Next Steps

For more information, contact Jeff Zimmer, Senior Research Analyst, at 919-767-9180 or at jzimmer@best-in-class.com. To access the full report or download a complimentary copy of the report summary, go to http://www3.best-in-class.com/dr292.htm .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations. For more information, call 919-403-0251 or visit http://www.best-in-class.com .


'/>"/>
SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. American Specialty Health and INSPIRIS Win Top Honors in URACs Best Practices in Consumer Empowerment and Protection Awards
2. Multi-site Gastro Practice Chooses Intergy by Sage Practice Management System
3. Winners of Best Practices in Consumer Empowerment and Protection Awards to be Announced at Conference
4. ACP to develop quality improvement tools to support internal medicine practice changes
5. Burgerville Honored for Dedication to Employees and Innovative Workplace Practices
6. Part-Time Practice Trends Intensify Physician Shortage According to AMGA and Cejka Search 2007 Physician Retention Survey
7. Kidney cancer surgery often determined by surgeons practice style, not medical factors
8. Raintree Systems Launches the First Integrated Practice Management and Electronic Medical Records Application Within the Bariatric Surgery Industry
9. AANA Condemns Unsafe Injection Practices
10. Anthem Blue Cross and Blue Shield Acts to Support Las Vegans Impacted by Endoscopy Center Practices
11. Attention New York: Please Dont Get Sick on March 4th, Your Doctor Will be in Albany for Malpractice Insurance Reform
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/7/2016)... , ... December 07, 2016 , ... ... Dallas, Texas, is condemning "scam operations" carried out by unethical locksmith companies and ... scam operations to a halt. According to Texas Premier Locksmith, these fraudulent locksmith ...
(Date:12/7/2016)... Ohio (PRWEB) , ... December 07, 2016 , ... ... in the 2016 BOC Business Brilliance Awards under the Best New Product Launch ... and results achieved through user experience. , BOC Global Events & Training Group ...
(Date:12/7/2016)... ... 07, 2016 , ... “Tomorrow Trump Goes To Washington”: a brief but ... presidency and to America. “Tomorrow Trump Goes To Washington” is the creation of published ... for this country. , Nancy attributes her patriotic nature to her WWII veteran father. ...
(Date:12/7/2016)... (PRWEB) , ... December 07, 2016 , ... ... the fifth annual Business Architecture Innovation Summit in Reston, VA on March 21-22, ... who will share a range of experiences from a cross-section of industries such ...
(Date:12/6/2016)... ... December 06, 2016 , ... ... networks that can be seen on a type of MRI, according to a ... progressive disorder of the central nervous system characterized by tremors or trembling and ...
Breaking Medicine News(10 mins):
(Date:12/6/2016)... bringing their 100% all-natural lice removal service to Brooklyn ... th Street was specifically chosen to make treatment convenient for ... is to ease parents, stress and bring their lives back under ... to class without skipping a beat. The best part is that ... family," Licenders President Adie Horowitz states. ...
(Date:12/6/2016)... LONDON , Dec. 6, 2016 Diabetes ... The diabetes and obesity disease cluster is currently ... (T1DM) and type 2 diabetes mellitus (T2DM), and the ... and quality of products, is attributable to these indications. ... a large market presence, there are a large number ...
(Date:12/6/2016)... , Dec. 6, 2016 Human Vaccines ... in-depth region wise and country wise analysis of ... include manufacturers of human vaccines products, raw material ... to enter the market. The report provides ... vaccines market. Qualitative analysis comprises market dynamics, trends, ...
Breaking Medicine Technology: