CHAPEL HILL, N.C., Dec. 7 /PRNewswire/ -- A recent study by Best Practices, LLC found that assessment of readiness for launch by a non-New Product Introduction team was one of the most important factors in successful launches. This study, "Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles," can provide executives with the knowledge and data to optimize their launch governance groups and maximize the success of product launches.
You can download a complimentary excerpt of our study, "Ensuring a
Successful New Product Launch Through Effective Processes and Authority
Roles" by clicking or pasting the following link in your browser:
Some key findings from this study include:
-- A much higher percentage (55%) of companies with very effective
launches involve Sales in a consulted role throughout the launch
process compared to the benchmark class as a whole (30%).
-- 73% of very effective organizations have representation from Business
Managers on their launch groups compared to just 40% of the total
benchmark class, and overall, very effective organizations have broader
representation across the organization.
-- The use of self-assessment by New Product Introduction teams and
assessment by non-New Product Introduction teams is extremely prevalent
by very effective organizations, and is key to addressing all issues
necessary to have problem-free launches.
The findings from this cross-industry study are the result of research
conducted with 46 leading companies, such as 3M; Ariba; Phillips; CSL
Behring; Rolls-Royce/BMW; Cymer; Abbott Laboratories; ITT Flygt;
Schering-Plough; Parsons Brinckerhoff; Agilent Technologies; Pioneer
International; Solvay Pharmaceuticals; Philip Morris; Bayer; Sikorsky
|SOURCE Best Practices, LLC|
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