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Best Practice Database: Complimentary Excerpt of 'Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles'
Date:12/7/2007

CHAPEL HILL, N.C., Dec. 7 /PRNewswire/ -- A recent study by Best Practices, LLC found that assessment of readiness for launch by a non-New Product Introduction team was one of the most important factors in successful launches. This study, "Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles," can provide executives with the knowledge and data to optimize their launch governance groups and maximize the success of product launches.

You can download a complimentary excerpt of our study, "Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles" by clicking or pasting the following link in your browser: http://www3.best-in-class.com/dr286.htm.

Some key findings from this study include:

-- A much higher percentage (55%) of companies with very effective

launches involve Sales in a consulted role throughout the launch

process compared to the benchmark class as a whole (30%).

-- 73% of very effective organizations have representation from Business

Managers on their launch groups compared to just 40% of the total

benchmark class, and overall, very effective organizations have broader

representation across the organization.

-- The use of self-assessment by New Product Introduction teams and

assessment by non-New Product Introduction teams is extremely prevalent

by very effective organizations, and is key to addressing all issues

necessary to have problem-free launches.

The findings from this cross-industry study are the result of research conducted with 46 leading companies, such as 3M; Ariba; Phillips; CSL Behring; Rolls-Royce/BMW; Cymer; Abbott Laboratories; ITT Flygt; Schering-Plough; Parsons Brinckerhoff; Agilent Technologies; Pioneer International; Solvay Pharmaceuticals; Philip Morris; Bayer; Sikorsky Aircraft; Sonoco; W.L. Gore and Associates; Boeing; Steelcase, Inc.; Bristol-Myers Squibb; Stryker; Caterpillar; Trane; Cummins Engine; W.R. Grace; Dow Corning; Wyeth Pharmaceuticals; DuPont; Xerox; Forest Laboratories; Genentech; General Electric; Hewlett-Packard; Intel; Janssen; John Deere & Company; Newell Rubbermaid; Novartis; Orica Mining Services; Ortho-McNeil; Otis Elevator; Parker Hannifin; Pfizer.

"What makes a company an innovative leader in the launch of new products is their ability to execute a series of interrelated strategies to maximize their product's potential," according to Chris Bogan, CEO of Best Practices. "In our latest study, Best Practices, LLC was able to identify several key factors focused on governance, cross-functional roles, decision rights, rigorous internal & external assessments, and tough stage gate reviews that are integral to the successful launch of any new product, regardless of industry, adding to the wealth of product launch research available in our Database."

To access additional findings on product launches, consider a membership with the Best Practice Database, an online resource containing more than $35 million in proprietary research conducted on behalf of executives from Fortune 500 companies.

For more information, please contact Grant Houston at (919) 767-9182 or ghouston@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 10 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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SOURCE Best Practices, LLC
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