Navigation Links
Best Practice Database: Complimentary Excerpt of 'Designing Effective Brand Teams: Structure, Governance, Performance and Operations'
Date:11/2/2007

CHAPEL HILL, N.C., Nov. 2 /PRNewswire/ -- Any drugs' success in the market hinges on effective branding, but how do companies design branding teams to accomplish this? How do they structure their branding teams, who do they include, and what activities and procedures do they use to drive sales of their products once they hit the market and beyond?

Best Practices latest study, "Designing Effective Brand Teams: Structure, Governance, Performance and Operations" provides benchmarks, strategies, and insights from leading pharmaceutical and biotechnology companies for building brand teams that properly support the growth of their products in the market. According to Chris Bogan, CEO of Best Practices, LLC, "Building a winning brand team is like building a World Series Champion team. You need a strong core team, with Bench Strength in areas critical to your success."

To download a 17-page complimentary copy of this study, click on the following or paste it into your browser: http://www3.best-in-class.com/dr284.htm

-- Most brands recognize a core team of three to 10 people, usually

concentrated around the marketing function, who handle tactical matters

and "organic problem solving".

-- Other members of the core team are drawn most commonly from Medical

Affairs, Strategy, Managed Care, and Clinical areas.

-- Extended teams, usually made up of six to 22 members, augment

representation from core team membership and add other critical areas:

Sales, Market Research, Regulatory, Product Development, Manufacturing

and Supply Chain, Safety, Customer Service, etc.

Companies that participated in this study include: Abbott; Bayer Schering AG; Cephalon; Merial; Inc.; Orchid; Alcon Laboratories; Eli Lilly; Amylin; Genentech; Baxter Healthcare; GlaxoSmithKline; Bayer; Johnson & Johnson; Biogen Idec; Novartis; Novo Nordisk; Purdue Pharma; Roche; Schwarz Pharmaceuticals; Shire; Stiefel; Takeda Pharmaceuticals; TAP; Wyeth Pharmaceuticals.

To access additional findings on Human Resource topics, consider a membership with the Best Practice Database, an online resource containing more than $35 million in proprietary research conducted on behalf of executives from Fortune 500 companies.

To sign up for a tour of the research documents available in the Best Practices Database, please click here: http://www3.best-in-class.com/dw212.htm For more information, contact Grant Houston at (919) 767-9182 or ghouston@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 10 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Indian Nationals with Foreign Medical Degrees can now practice in India
2. Researchers Feel The Need For Standards Of Practice In Immunoglobulin Therapy
3. AIDS control requires co-coordinated move regarding safe sexual practices
4. Woodruff Foundation Grant To Support Doctorate Of Nursing Practice Program
5. What nurses learn is not what they practice
6. Female Foeticide Practiced More By Educated People
7. Dr Death Faces Malpractice Case In Australia
8. Dentistry Practiced 9,000 Years Ago In Western Pakistan
9. Transformed Transforms Physician Centered Practice To Patient Centered One
10. Court Warns People Who Practice Unhealthy Sexual Traits
11. Mayo Clinic and Indian Health Service Form Clinical Practice Collaboration
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/13/2016)... ... February 13, 2016 , ... In the early or “honeymoon” stage of a ... go out of their way to be romantic, and may exaggerate a strength or ... any online dating profile. , A recent study from Queendom.com , however, ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... a new initiative—the Siemens Foundation-PATH Ingenuity Fellowships—to develop the advanced skills needed ... top students from U.S. universities who will draw from Siemens’ deep knowledge ...
(Date:2/12/2016)... (PRWEB) , ... February 12, 2016 , ... As a ... hectic schedule, a demanding job, and no time to decompress, Rabinowitz found herself drawn ... herself to meditation for its impact on her life, implementing a 20-minute-per-day meditation practice ...
(Date:2/12/2016)... ... February 12, 2016 , ... Every winter, someone is killed, injured ... West Penn Burn Center, part of the Allegheny Health Network, has partnered ... you the “Space Heaters Need Space” campaign. , “Space Heaters Need Space” ...
(Date:2/12/2016)... ... 12, 2016 , ... Erlanger Agency has announced a new partnership in its ... campaign focuses on the fight against breast cancer, fundraising for a local woman named ... . , Carmen is a loving single mother of two boys who also serves ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... MONTREAL , February 12, 2016 ... sofern nicht anders vermerkt)   ... Unternehmens http://www.telestatherapeutics.com abrufbar.    ... Website des Unternehmens http://www.telestatherapeutics.com ... Inc. (TSX:TST; PNK:BNHLF) veröffentlichte heute seinen Konzernabschluss ...
(Date:2/12/2016)... 12, 2016  SI-BONE, Inc., a medical device company that pioneered ... minimally invasive surgical (MIS) device indicated for fusion for certain disorders ... (NGS), the Medicare Administrative Contractor (MAC) covering the states of ... Maine , Massachusetts , Minnesota ... York , Rhode Island , ...
(Date:2/12/2016)... , Feb. 12, 2016  Memorial Hermann Health System ... Dwight Howard to bring a one-of-a-kind experience to ... Using cutting-edge technologies such as 360-degree video and Google ... virtually, then literally – giving the patients and their ... it was all caught on video . ...
Breaking Medicine Technology: