Navigation Links
Best Practice Database: Complimentary Excerpt of 'Designing Effective Brand Teams: Structure, Governance, Performance and Operations'

CHAPEL HILL, N.C., Nov. 2 /PRNewswire/ -- Any drugs' success in the market hinges on effective branding, but how do companies design branding teams to accomplish this? How do they structure their branding teams, who do they include, and what activities and procedures do they use to drive sales of their products once they hit the market and beyond?

Best Practices latest study, "Designing Effective Brand Teams: Structure, Governance, Performance and Operations" provides benchmarks, strategies, and insights from leading pharmaceutical and biotechnology companies for building brand teams that properly support the growth of their products in the market. According to Chris Bogan, CEO of Best Practices, LLC, "Building a winning brand team is like building a World Series Champion team. You need a strong core team, with Bench Strength in areas critical to your success."

To download a 17-page complimentary copy of this study, click on the following or paste it into your browser:

-- Most brands recognize a core team of three to 10 people, usually

concentrated around the marketing function, who handle tactical matters

and "organic problem solving".

-- Other members of the core team are drawn most commonly from Medical

Affairs, Strategy, Managed Care, and Clinical areas.

-- Extended teams, usually made up of six to 22 members, augment

representation from core team membership and add other critical areas:

Sales, Market Research, Regulatory, Product Development, Manufacturing

and Supply Chain, Safety, Customer Service, etc.

Companies that participated in this study include: Abbott; Bayer Schering AG; Cephalon; Merial; Inc.; Orchid; Alcon Laboratories; Eli Lilly; Amylin; Genentech; Baxter Healthcare; GlaxoSmithKline; Bayer; Johnson & Johnson; Biogen Idec; Novartis; Novo Nordisk; Purdue Pharma; Roche; Schwarz Pharmaceuticals; Shire; Stiefel; Takeda Pharmaceuticals; TAP; Wyeth Pharmaceuticals.

To access additional findings on Human Resource topics, consider a membership with the Best Practice Database, an online resource containing more than $35 million in proprietary research conducted on behalf of executives from Fortune 500 companies.

To sign up for a tour of the research documents available in the Best Practices Database, please click here: For more information, contact Grant Houston at (919) 767-9182 or


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 10 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.

SOURCE Best Practices, LLC
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Indian Nationals with Foreign Medical Degrees can now practice in India
2. Researchers Feel The Need For Standards Of Practice In Immunoglobulin Therapy
3. AIDS control requires co-coordinated move regarding safe sexual practices
4. Woodruff Foundation Grant To Support Doctorate Of Nursing Practice Program
5. What nurses learn is not what they practice
6. Female Foeticide Practiced More By Educated People
7. Dr Death Faces Malpractice Case In Australia
8. Dentistry Practiced 9,000 Years Ago In Western Pakistan
9. Transformed Transforms Physician Centered Practice To Patient Centered One
10. Court Warns People Who Practice Unhealthy Sexual Traits
11. Mayo Clinic and Indian Health Service Form Clinical Practice Collaboration
Post Your Comments:
(Date:11/25/2015)... ... 2015 , ... As part of a global movement to ... together who want to combine talents and resources to help create sustainable communities ... The non-profit launched its first major fundraiser on November 6, 2015 at Bent ...
(Date:11/25/2015)... NV (PRWEB) , ... November 25, 2015 , ... Dr. ... patients to learn more about hair loss treatment with the Capillus272™ Pro laser therapy ... effective solution for thicker and fuller hair, without the need for surgery, prescription pills, ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... people across the country to celebrate their sobriety and show through pictures what ... “before and after” photos this Thanksgiving with the hashtag #FacesOfGratitude on their Facebook, ...
(Date:11/25/2015)... ... November 25, 2015 , ... On November 23rd 2015 Cozy ... personal heating products business. Cozy Products explains what this means for business moving ... well with the Cozy Products business model: to sell personal heaters that reduce energy ...
(Date:11/25/2015)... ... November 25, 2015 , ... In an ongoing Clinical Study conducted by ... Chicago, IL, UV Angel is evaluating the efficacy of its product and its disinfection ... (totaling 30 beds) from May 2014 through October 2015 at a 360-bed, acute-care, academic ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , Nederland, November 26, 2015 /PRNewswire/ ... --> Een nieuwe aanpak combineert immunotherapie ... gevorderde kanker. ) ... -->      (Photo: ... het Leids Universitair Medisch Centrum (LUMC) ...
(Date:11/26/2015)... DUBLIN , November 26, 2015 /PRNewswire/ ... the addition of the "2016 Future ... Drugs of Abuse Testing Market: Supplier Shares, ... report to their offering. --> ... of the "2016 Future Horizons and ...
(Date:11/26/2015)... , November 26, 2015 /PRNewswire/ ... announced the addition of the  "2016 ... the European Therapeutic Drug Monitoring (TDM) ... Competitive Intelligence, Emerging Opportunities"  report to ... ) has announced the addition of ...
Breaking Medicine Technology: