Navigation Links
Best Practice Database: Complimentary Excerpt of 'Designing Effective Brand Teams: Structure, Governance, Performance and Operations'
Date:11/2/2007

CHAPEL HILL, N.C., Nov. 2 /PRNewswire/ -- Any drugs' success in the market hinges on effective branding, but how do companies design branding teams to accomplish this? How do they structure their branding teams, who do they include, and what activities and procedures do they use to drive sales of their products once they hit the market and beyond?

Best Practices latest study, "Designing Effective Brand Teams: Structure, Governance, Performance and Operations" provides benchmarks, strategies, and insights from leading pharmaceutical and biotechnology companies for building brand teams that properly support the growth of their products in the market. According to Chris Bogan, CEO of Best Practices, LLC, "Building a winning brand team is like building a World Series Champion team. You need a strong core team, with Bench Strength in areas critical to your success."

To download a 17-page complimentary copy of this study, click on the following or paste it into your browser: http://www3.best-in-class.com/dr284.htm

-- Most brands recognize a core team of three to 10 people, usually

concentrated around the marketing function, who handle tactical matters

and "organic problem solving".

-- Other members of the core team are drawn most commonly from Medical

Affairs, Strategy, Managed Care, and Clinical areas.

-- Extended teams, usually made up of six to 22 members, augment

representation from core team membership and add other critical areas:

Sales, Market Research, Regulatory, Product Development, Manufacturing

and Supply Chain, Safety, Customer Service, etc.

Companies that participated in this study include: Abbott; Bayer Schering AG; Cephalon; Merial; Inc.; Orchid; Alcon Laboratories; Eli Lilly; Amylin; Genentech; Baxter Healthcare; GlaxoSmithKline; Bayer; Johnson & Johnson; Biogen Idec; Novartis; Novo Nordisk; P
'/>"/>

SOURCE Best Practices, LLC
Copyright©2007 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Indian Nationals with Foreign Medical Degrees can now practice in India
2. Researchers Feel The Need For Standards Of Practice In Immunoglobulin Therapy
3. AIDS control requires co-coordinated move regarding safe sexual practices
4. Woodruff Foundation Grant To Support Doctorate Of Nursing Practice Program
5. What nurses learn is not what they practice
6. Female Foeticide Practiced More By Educated People
7. Dr Death Faces Malpractice Case In Australia
8. Dentistry Practiced 9,000 Years Ago In Western Pakistan
9. Transformed Transforms Physician Centered Practice To Patient Centered One
10. Court Warns People Who Practice Unhealthy Sexual Traits
11. Mayo Clinic and Indian Health Service Form Clinical Practice Collaboration
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/2/2014)... public support for marijuana legalization in the U.S. has ... than other substances, such as alcohol. In January, President ... marijuana is more dangerous than alcohol. Despite the recent ... as compared to alcohol use are not well understood. ... Outcomes Associated with Drug Use among US High School ...
(Date:9/2/2014)... At the 50th Annual Mr. Olympia Fitness ... exhibitor at the Las Vegas Convention Center South Hall, ... Booth #374 Sept 19th and 20th 10am-5PM. , ... exercise, diet and supplementation. They pride themselves on creating ... for all Prosupps customers to reach their personal health ...
(Date:9/2/2014)... 2014 Smile Squared, a well-known Buy ... to include a US-made toothbrush. For every toothbrush purchased, ... , “Smile Squared was created by my wife and ... said Eric Cope, President of Smile Squared. “There, we ... problems. But many of the same children didn't own ...
(Date:9/2/2014)... Spain Tuesday 2 September 2014: Digoxin may increase ... (AF) by approximately 20%, according to results from the ... Dr Manesh Patel, director of interventional cardiology and catheterisation ... Carolina, US. The findings suggest that caution may be ... further studies are needed to confirm the observations. , ...
(Date:9/2/2014)... Spain Tuesday 2 September 2014: The fact that ... has been confirmed by data from the ROPAC registry ... Congress Hot Line session by Professor Jolien W. Roos-Hesselink, ... committee. The registry found that 1.4% of pregnant women ... their baby during pregnancy. , The Registry Of Pregnancy ...
Breaking Medicine News(10 mins):Health News:NYU study compares consequences of teen alcohol and marijuana use 2Health News:NYU study compares consequences of teen alcohol and marijuana use 3Health News:Prosupps, One of the Fastest Growing Supplement Companies, Celebrates a Success Milestone with Exhibiting at the 50th Annual 2014 Mr. Olympia’s Fitness & Performance Expo 2Health News:Smile Squared's Colorful Buy One, Give One Toothbrush Now Available in Schnucks Stores 2Health News:ROCKET AF trial suggests that digoxin increases risk of death in AF patients 2Health News:Mechanical heart valves increase pregnancy risk 2Health News:Mechanical heart valves increase pregnancy risk 3
... 2009 The first results of the first European survey ... at the 6th congress of the European Federation of Chapters ... , Previous surveys have looked at the overall management of ... study to look in detail at Breakthrough Cancer Pain (BTCP) ...
... ... relationship to offer comprehensive staffing, scheduling, and credentialing software to nurse staffing ... no additional charge. , ... Nashville, TN (Vocus) September 11, 2009 -- BlueSky Synergy, LLC (BlueSky) and People ...
... ... Yum-Yum D3 Gummies, Yum-Yum GOS Syrup (prebiotic fiber syrup), and Yum-Yum Zymes at the ... and Exhibition Center in Boston, MA, September 24-26, 2009. , ... Los Angeles, CA (PRWEB) September 11, 2009 ...
... ... dental group practice in central North Carolina, today announced the addition of Dr. Brian Cahill ... ... pleased to announce that Dr. Brian Cahill has joined their cosmetic and family dental practice. ...
... , , NEW YORK, Sept. 10 ... The Mount Sinai Medical Center describe the Community Diabetes and ... program which was designed specifically for people from the vulnerable Latino ... Twenty-five patients from The Mount Sinai Medical Center were randomly selected ...
... speed immunity, experts say , THURSDAY, Sept. 10 (HealthDay ... vaccine conducted in Australia and Britain show that a ... virus within about 10 days. , That,s a potentially ... would be needed to provide full immunity to the ...
Cached Medicine News:Health News:First results from major European patient survey show devastating impact of living with breakthrough cancer pain 2Health News:BlueSky Synergy, a Division of Amistaff Healthcare Technology, and People 2.0 Global Partner to Provide Complimentary Staffing Software to Participating Companies 2Health News:BlueSky Synergy, a Division of Amistaff Healthcare Technology, and People 2.0 Global Partner to Provide Complimentary Staffing Software to Participating Companies 3Health News:Jarrow Formulas, Inc. to Unveil Children's Natural Health Products at Upcoming Natural Products Expo East Show in Boston 2Health News:Jarrow Formulas, Inc. to Unveil Children's Natural Health Products at Upcoming Natural Products Expo East Show in Boston 3Health News:Dr. Brian Cahill Joins Research Triangle Dental 2Health News:Dr. Eliscer Guzman, with The Mount Sinai Medical Center, Join Forces to Celebrate the Community Diabetes and Cardiovascular Care Program's Graduation Ceremony on September 16th 2Health News:One Dose of Swine Flu Vaccine Offers Protection: Studies 2Health News:One Dose of Swine Flu Vaccine Offers Protection: Studies 3
(Date:9/2/2014)... , Sept. 2, 2014 Redspin, Inc., ... penetration testing services, today released an IT security advisory ... "Today,s healthcare CEOs are presiding over the most ... Daniel W. Berger , Redspin,s President and CEO. ... and their Boards of Directors understand why they need ...
(Date:9/2/2014)... ATLANTA , Sept. 2, 2014  For over a ... show no link between vaccines and autism. But at least ... In a statement , William Thompson ... significant information" linking the MMR vaccine to an increased risk ... of the same data suggests that African American males ...
(Date:9/2/2014)... Calif. , Sept. 2, 2014 /PRNewswire-iReach/ -- ... just recognized as one of the fastest growing ... past few years, the company has undergone significant ... research, late phase global clinical development, anti-viral and ... 2 years, WCCT Global has successfully participated in ...
Breaking Medicine Technology:CDC vaccine scientist admits wrongdoing. 2CDC vaccine scientist admits wrongdoing. 3Contract Research Organization WCCT Global Celebrates Being Named as One of the Fastest Growing Companies in America 2
... SweetSpot Diabetes Care, Inc. has registered their ... Device Data System (MDDS) with the FDA the Company announced ... Sessions meeting in San Diego, CA. With the ... of data from patient diabetes devices to research tools and ...
... Golden Meditech Holdings Limited ("Golden Meditech" or the "Group," ... that the Group has accumulated 754,791 ordinary shares in its ... the open market between December 2010 and March 2011. As ... the issued share capital of CCBC. CCBC is ...
Cached Medicine Technology:Golden Meditech to Increase Stake in NYSE-listed Affiliate -- China Cord Blood Corporation to 39.5% 2
... Atlantech's new tibial guide is designed for ... to choose between "point" or "elbow" aimers ... for creation of the tibial tunnel. The ... design features and the reproducibility and accuracy ...
The Pinn-ACL Guide can be used to create tibial tunnels of known lengths with a variable angle adjustment of 35 to 60 degrees with the use of a,graduated pin-sleeve....
Hand surgery basic instrument set...
Hand surgery basic instrument set with round handled instruments...
Medicine Products: