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Best Image Optical Encourages Eye Care Professionals to Build Business by Starting a Blog This Year
Date:7/18/2013

Miami, FL (PRWEB) July 18, 2013

“A blog can be an incredible tool for sharing information and expertise. A well-done blog does two important things for a business website: it makes it easy to add and update content, so there’s always something fresh on the site; it helps establish a relationship with visitors and build a climate of trust,“ expresses Best Image Optical Marketing Director, Doralice Rodriguez.

Eyewear and eye care professionals are up against an extremely competitive environment. The ability to gain and reach a much needed market share has changed through the years. With the advent of "big box" retailers that will literally give products away for foot traffic, how and what is the best method an ECP can use to survive and thrive? The answer is simple: Become an expert beyond the product.

The internet has afforded companies many opportunities, certainly product and product sales are one method. However, it is the ability to have one’s voice heard which may be the most significant. Consumers do not make health decisions and purchases just based on price. People make these decisions based on expertise and information. So as an eye care professional one must have the ability to differentiate themselves from everyone else. And Best Image Optical believes one of the ways to do so is by starting and writing a blog. They are encouraging the ECP to use this year's economic growth as stimulus to build their brand and they are more than willing to extend a hand to help.

There is no need to have tech fright. Starting and writing a blog for eye care professionals is really quite easy. Websites such as Wordpress can help an ECP start one for free. They offer simple solutions in setting up and picking a domain name for a blog. The technical set-up process will take less than 10 minutes, but the results will bring business
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