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Benepath Launches Exclusive Marketing Service for Health Insurance Agents and Agencies
Date:11/7/2007

NEWTOWN SQUARE, Pa., Nov. 7 /PRNewswire/ -- One of the leaders in the individual health insurance market, Benepath, is launching a new service to provide its proven marketing capabilities to agents and brokers throughout the country.

Benepath provides agents and agencies with exclusive rights to health insurance leads and inbound phone calls from regions, which are available based on area codes or entire states. Leads are sourced from the top search engines and not from affiliates or co-registration services, making Benepath's health insurance leads the highest quality leads possible.

"The live call transfers are the best that I have ever dealt with," said Paul Russo, General Manager of Your Health Insurance Agency based in Long Island, NY. "I have sold 50% of the calls and the other half has been very receptive, but unfortunately I was not able to help them. Each person calls looking for health insurance."

The service reduces the agents' overall cost per sale substantially because of the higher contact and close rate enjoyed by agents using these leads. During Benepath's internal tests, they found that agents achieved a contact rate of over 70% and discovered that fewer than 15% of the health leads entered their information in another health insurance website. With higher contact and close rates, agents and agencies can expect to see their sales and profit margins improve.

"We are excited to help agents with a marketing program designed for their success," said Clelland Green, President of Benepath. "We saw the common problems agents encountered with shared health insurance leads and said there has to be a better way. So, we spent a lot of time and money figuring out how to do it better and now we can provide terrific marketing support to agents across the country that will deliver an excellent ROI on their marketing investment."

Agencies or agents interested in learning more about Benepath's exclusive area codes for health insu
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SOURCE Benepath, Inc.
Copyright©2007 PR Newswire.
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