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Benefitter Releases “Pay or Play” Calculator for Healthcare Reform

San Francisco, CA (PRWEB) June 24, 2013

Benefitter Insurance Solutions, Inc., announces the release of ReformAdvisor, a web-based “Pay or Play” calculator to help employers and brokers understand the costs for both employers and employees of providing group insurance versus paying the shared responsibility payments in a post-healthcare reform world. For a limited time, ReformAdvisor is available at no charge at

"Healthcare reform fundamentally changes the moral obligation and economics of employer-sponsored health insurance," says Brian Poger, CEO of Benefitter. "ReformAdvisor helps brokers, employers, and other stakeholders easily understand the implications of providing employer sponsored health insurance or paying the shared responsibility payment."

Under the Patient Protection and Affordable Care Act (PPACA), also known as Obamacare, employers nationwide have until October 1, 2013, to communicate to their employees whether they will "Pay" (give the government their Employer Shared Responsibility Payment of $2,000 per employee, in lieu of providing employer-sponsored health coverage), or "Play" (purchase employer-sponsored health coverage for employees that meets new affordability and quality standards). However, due to PPACA’s complexity, making this "Pay or Play" decision is difficult.

"The 'Pay or Play' choice requires considering a host of difficult tradeoffs including economic implications and recruiting and retention goals," says Conrad Voorsanger, VP of Marketing at Benefitter. "ReformAdvisor calculates the economic figures so employers and brokers can focus their time on making smart business decisions."

Benefitter’s ReformAdvisor helps brokers and employers calculate whether employees are better off with employer-sponsored health coverage or consumer health insurance purchased in state marketplaces with federal support.

For more information on Benefitter ReformAdvisor:

About Benefitter

Benefitter helps employers and employees confidently navigate the evolving healthcare reform legislation and optimize their total rewards package in a post-healthcare reform world. Benefitter works closely with agents, brokers and consultants to deliver straightforward software-as-a-service solutions to employers and employees. Based in San Francisco, California, Benefitter is funded in part by Kleiner Perkins Caufield & Byers, Mohr Davidow Ventures, Aberdare Ventures, and Mayo Clinic.

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