Navigation Links
Benefitfocus(R) Unwraps First-of-Its-Kind Healthcare Media Studio
Date:12/17/2007

Studio to Produce Dynamic Health-Related Media to Educate Consumers on the

Complexities of Healthcare

CHARLESTON, S.C., Dec. 17 /PRNewswire/ -- Benefitfocus, the leader in software and services for the healthcare benefits market, today held a ribbon- cutting ceremony to unveil its sophisticated in-house media studio. Located in the Charleston headquarters, the Benefitfocus Media Studio is the first-of-its kind in the healthcare industry. Benefitfocus' high-definition studio will house leading-edge equipment with next generation post production capabilities and additional sleek components. Through information high-fidelity videos and interactive health broadcasts, the studio will provide consumers and patients with dynamic medium to understand clinical concepts and manage their healthcare choices.

This multi-million dollar media venture expands Benefitfocus' footprint in the growing healthcare consumerism marketplace by creating tools which educate consumers. Today, people are using new technology to locate medical information and simplify complex healthcare insurance terminology. Through the healthcare studio, new features will be added to existing Benefitfocus software applications such as, easy-to-understand health videos and interactive broadcasts including patient and doctor testimonials.

The uses of the healthcare media studio are numerous and evolving capabilities will be showcased to Benefitfocus carriers and employer groups in February 2008. Some existing clients are already working with the Benefitfocus Media division to create CEO and HR administrator messaging videos. For example, one employer group is working with the studio to share a corporate message about their company's healthcare investment. That video will be delivered via their Benefitfocus employee portal. These types of productions will help insurance companies and employer groups reach their target market like never before in new and customized ways.

"This new addition to our products and services will help transform the complicated world of healthcare into easily understood videos," said Shawn Jenkins, Benefitfocus president and CEO. "The studio demonstrates our trademark anticipatory service. This significant investment further widens our lead in automating healthcare while bringing communications to consumers and patients. We are aggressively demonstrates our push to equip consumers and enable healthcare providers and employers to communicate using new mediums. The realm of possibilities is open-ended as we help our clients achieve success in reaching their key constituents."

Completed in less than ten months, the high-definition studio is fully outfitted with the latest technology including a full production Ross Vision-2 Broadcast Video Switcher with multi-level effects; which is one of the first five to be installed in the United States. Other equipment includes Panasonic AK-HC1500G Cameras, Telemetrics Robotic Camera Pedestals, a Yamaha Digital Recording Audio Mixer, a Harris Inscriber G3HD Character Generator, mobile presentation areas, a HD Doremi Video Server and Recorder, six Innovative Plasmas and LCDs, state-of-the-art post production equipment and live Web and satellite feeds.

The experienced team of studio technicians round out the studios offerings to meet client needs as they provide professional grade video editing, studio and field lighting design, videography, on-camera talent, voiceovers, directing and producing. The combination of studio and production expertise gives Benefitfocus the ability to fully produce, write, edit and distribute in-depth healthcare information.

"This studio gives us the tools we need to explain healthcare to patients and consumers like never before. We will use it to empower people to make better healthcare choices," said Nina Sossaman-Pogue, director of Benefitfocus Media. "While we continue to build on our capabilities, our overarching goal is to explain the complexities of healthcare and the healthcare system. We're excited to provide consumers with information in an easy to understand format that can be accessed at any time."

About Benefitfocus

Benefitfocus is the leader in software and services for the healthcare benefits market providing "Quote to Claim" technology for both enterprise and consumer applications. By developing leading technology solutions, Benefitfocus allows consumers, employers and benefit providers to manage complex decisions in an ever-changing healthcare environment. Benefitfocus can be reached at 843-849-7476 or via the Internet at http://www.benefitfocus.com.

Contact:

Joy Capps

Benefitfocus

843-849-7476

joy.capps@benefitfocus.com


'/>"/>
SOURCE Benefitfocus
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. TriWest Creates First-of-its-Kind Partnership to Offer Military Leaders With Grief Support Program
2. AtriCure to Present at Thomas Weisel Partners 2007 Healthcare Conference
3. BD to Present at the Bear Stearns 20th Annual Healthcare Conference
4. ATS Medical to Present at the 2007 Thomas Weisel Partners Healthcare Conference
5. Dr. Paul Bandt Celebrates 35th Anniversary With Desert Radiologists and a History of Healthcare in Las Vegas
6. Omnicell to Present at Thomas Weisel Healthcare Conference 2007
7. MDS to Present at Thomas Weisel Partners Healthcare Conference
8. Hospira to Present at the Bear Stearns 20th Annual Healthcare Conference on September 11
9. AMICAS to Present at Thomas Weisel Partners Healthcare Conference 2007
10. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
11. Kingfisher Healthcare (KFH) Achieves World Class Quality Platform
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... ... First Choice Emergency Room , the largest network of independent freestanding emergency ... its new Mesquite-Samuell Farm facility. , “We are pleased to announce Dr. Ogunleye ... M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. , Dr. Ogunleye ...
(Date:6/25/2016)... Montreal, Canada (PRWEB) , ... June 25, 2016 , ... ... the pursuit of success. In terms of the latter, setting the bar too high ... low, risk more than just slow progress toward their goal. , Research from ...
(Date:6/24/2016)... ... ... a crisis. Her son James, eight, was out of control. Prone to extreme mood shifts ... upset him, he couldn’t control his emotions,” remembers Marcy. “If there was a knife ... and say he was going to kill them. If we were driving on the ...
(Date:6/24/2016)... ... 2016 , ... Comfort Keepers® of San Diego, CA is excited to announce ... program to drive cancer patients to and from their cancer treatments. Comfort Keepers ... of life and ongoing independence. Getting to and from medical treatments is one ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... Living, is proud to recognize Dr. Barry M. Weintraub as a prominent plastic ... most beautiful women in the world, and the most handsome men, look naturally ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Bracket , a leading ... next generation clinical outcomes platform, Bracket eCOA (SM) 6.0, ... June 26 – 30, 2016 in Philadelphia ... Clinical Outcome Assessment product of its kind to fully integrate ... Bracket eCOA 6.0 is a flexible platform for electronic ...
(Date:6/23/2016)... announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered in Bogota. Colombia ... ... ... ... Astellas is a pharmaceutical ...
(Date:6/23/2016)... MEDIA, Pa. , June 23, 2016 ... treatments in an outpatient dialysis facility.  Treatments are usually ... to 6 hours per visit, including travel time, equipment ... on a patient, but especially grueling for patients who ... residents of a skilled nursing and rehabilitation centers for ...
Breaking Medicine Technology: