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Benefitfocus(R) Healthcare Video Portal Merges Community with Credibility
Date:3/3/2008

icyou offers a free online healthcare video and information sharing

community

CHARLESTON, S.C., March 3 /PRNewswire/ -- Today Benefitfocus announced the release of the next phase on Beta site icyou (http://www.icyou.com) which merges the healthcare video and virtual communities with credibility. This user-generated health video community provides the ability to post and search healthcare videos, as well as communicate with other users on important healthcare topics. Originally launched in September 2007, icyou already has hundreds of videos posted weekly and has rapidly become one of the most diverse libraries of online healthcare videos.

Built around common health concerns, such as heart disease, diabetes and obesity, icyou features a blend of amateur and professional video and is quickly growing as patients, caregivers, doctors and experts upload and share their healthcare stories. In addition, high-quality videos are produced and compiled internally by the icyou editorial staff who, to ensure that content is both accurate and reliable, work with medical editors and contributing physicians to review videos posted to the site.

"In this age of virtual communication, we've discovered there is a need for a portal that aggregates healthcare videos while developing communities that provide opportunities for people to connect on issues. There are many quality healthcare videos all over the Internet. Our Web site provides a place for people to easily find the videos when they need them. There are literally millions of people who are candidates for speaking out about what they are going through and what they've been through," said Nina Sossamon-Pogue, vice president, Benefitfocus Media. "A surprising number of people want to share their health experiences and icyou is the perfect place to do so."

The recent enhancements to the site are based on community i
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SOURCE Benefitfocus
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